Diahatsu Hijet ad. 1996. Yesterday I was accused of turning my blog into advertising so today I thought I’d post some actual ads. This one is either extremely sexist or just quite amusing depending on your point of view
Advertising towards boys and advertising towards girls: “build your own creations” vs. “easy to build”. Sexism begins young, folks.
There’s a reason that I didn’t realize right away that the Juniors Legos were not for the same age group. It’s because I was walking down an aisle labeled “Girls” and I was seeing dolls and pre-made Lego sets and items that inspired little to no creativity. This was after I went down an aisle clearly labeled “Boys” and saw things like free creation Legos and even science sets. In my haste and frustration, I posted this picture. But the reason behind it is still there.
Lego Friends and other products like that are marketed towards girls through having all girls in their advertisements, and being placed in traditional girl toy aisles. Minecraft is a wonderful game, and I agree that it is gender neutral. However, this game is NOT marketed equally to the female community.
All I’m saying is that I’m so tired of this. Despite age groupings, I saw in the girls toy aisle a variety of pink and purple boxes that contained different and uncreative toys.
I’m sorry for posting this in haste. I should have checked the age groups. But I’m also sorry that my society is setting up women to be ordinary.
Also, it makes me really happy that some stores are ridding themselves of “boys” and “girls” labels. It’s a step in the right direction. I hope it continues.
“Watch Vir Das’s take on modern day sexist advertising in this hilarious new video for HE Deodorant and join them as they take a refreshing stand against such meaningless objectifications with the launch of their new variant, HE RESPECT.”
imo the systematic oppression of all women will never come to an end if we continue to pretend that a white woman wearing red lipstick and “eyeliner so sharp it could kill a man” is the epitome of progressiveness. Rebranding sexist beauty standards as being about individual choice or empowerment doesn’t make the beauty standards any less sexist. Additionally, advertising individual empowerment as more important than dismantling the system at large is an underhanded move by industries that were born of cisheteronormative, ableist, white beauty standards who fully intend to continue to push those standards onto the very individuals these industries claim to be “empowering”.
My theme for my activist blog is to advocate against sexist advertisements. This week I am going to change it up and discuss a different way that products are advertised. Some packaging of products can in ways be sexist. I have seen so many unnecessarily gendered items in grocery stores and online. In the picture above, this are a pack of pens that are specifically “for her”. These pens came out in 2012. Even though it was five years ago, I still don’t think that justifies the sexism of the product. I find this to be completely uncalled for. What makes this pen “for her”? Just because of the colors? The new sleek design and look of the pen? Were all of the previous pens that were made only for men? Why was there not pens for him? After I saw this I began to look at more examples of unnecessarily gendered items. I was surprised at what I found. I saw pictures of other stationary supplies, Kleenex, and various food products. Food? I don’t see how a food can be gendered. What makes these products gendered is the fact that they are in a packaging that I pink, purple, or another stereotypical gendered color. Society feels the need to label everything. I just think that sometimes the labels are completely unnecessary.
I can’t blame anyone for being more curious about my relationship status than my career, as I too have been guilty of doing the same with other woman. After all, we are all taught through expertly crafted commercials and advertisements that it is of upmost importance for a woman to get a ring put on her finger.
Perhaps it’s time for society as a whole to re-evaluate what aspect of women’s lives we put the most value on.
A women’s group is using a vintage sticker to call out sexist advertisements around New York City – and the result is pretty damn awesome. Some NYC residents have noticed “This Oppresses Women” stickers placed on top of various ads for “beach bodies,” “buttock enhancements” and breast augmentation on New York subway cars and in subway stations.
Who the f*** approved this sexist aspirin ad? Brazilian advertising agency AlmapBBDO is at the center of a backlash after Cindy Gallop called out the above ad for Aspirin. She was appalled not only at its existence, but the fact that it also received major accolades.