sexism in advertisements

buzzfeed.com
14 Reasons Why You Need To Be Watching "Baroness Von Sketch"
"It's a women's product. Of course there's butterflies."
By Kat Angus

1. When the cast satirized how women are treated by the media.

4. When they made sure women knew a product was made just for them.

6. When they imagined a future with only women in charge.

13. When they took their games very seriously.

we have a problem (a slam poem)

we have a problem
when girls from the age of ten
are being told that they shouldn’t wear shorts out in public
for fear that they’ll be given looks
by older men
men old enough to be their fathers
men that despite their physical maturity
cannot seem to apply this to their dicks
well
if you can control your arm
or your leg
or your facial expressions
why are you incapable of controlling simply another body part
when it is faced with a stimulus
that is fresh faced yet was barely in the world
when you were already your own person?

we have a problem
when rape victims are told
that because of the way their hair
falls daintily over their breasts
or the delicate arch of their back
or the length of their sleeves
they were basically asking to be violated
because, of course,
it is a privilege for a woman to be looked at by a man
and a right for men to take what they want from women they deem worthy of this attention.
we have a problem when authorities
those who are paid to protect us
look away from this as a matter of principle
because ‘boys will be boys’ and you need to take the precautions.
when a public figure
is deemed as less guilty
because of their popularity and their skill
an athlete did not make a mistake
they are a criminal who can swim.

we have a problem
when a woman’s attempt to be seen as acceptable by a sexist society
is seen as ‘false advertising’ and ‘wasting a man’s time’
I’m sorry, I didn’t realise that my body was a product
a DVD player or a bar of soap that still can’t wash away the stink of your misogynistic narcissism
my only purpose to cleanse the sins of your twisted beliefs.

we have a problem when abortion is the only medical procedure
that you are denied because of how you got in the situation
when a drunk driver that killed a child can get an organ transplant at the tip of a hat
yet a woman who was violated cannot have this man’s production taken out of her own body because “YOU GOT YOURSELF INTO THIS AND YOU HAVE TO DEAL WITH THE CONSEQUENCES”
when a sixteen year old is denied an abortion because they are old enough to deal with it
but cannot adopt because they are not mature enough to handle a child.

If I am too young to be wearing these clothes then I am too young to have my body sexualised.
If my right to report a crime is lessened because of my vagina and the visibility of my underwear
then stop saying my body is a temple because if the God of it does not have rights then what’s the point of having one in the first place?
If I do not have control over my body and what happens to it then why should I exist? For your pleasure? No.

We have a problem
when women are shown to have no right over their bodies
when their only purpose is to be pleasurable for a man to look at
we have a problem
when women as seen as lesser than a man
and we have a problem
when women are seen as nothing.

2

Here’s an example of sexism in the media. It’s very subtle, but it’s insidious, and it’s everywhere.

Men’s washroom and women’s washroom, each with an ad in the mirror. Both ads are for the same car. However, the text is slightly changed - in the men’s, it tells you that you look a million bucks but would look even better in that car. In the women’s, it gives you concern that you’re having a bad hair day but that’d be okay if you had that car.

The men’s ad assumes you’re confident and powerful and tries to optimize that image. The women’s ad undermines your opinion of yourself and tells you how to fix it.

Seriously. That shit is fucked.

youtube

“Watch Vir Das’s take on modern day sexist advertising in this hilarious new video for HE Deodorant and join them as they take a refreshing stand against such meaningless objectifications with the launch of their new variant, HE RESPECT.”

Let’s all take a moment and think about the *true* victims of discrimination in 2017: white men.

THE OPPOSITTE OF EQUALITY

What if men were portrayed & objectified the same way women are in the Action Sports industry?

This does not intend at all to objectify men instead, it’s just a wake-up call on how ridiculous it looks when men are portrayed the way women are in the scene. Time to take action!

#bodposfeb 20: Ad busting

There is so much wrong with this ad. I probably won’t even be able to cover it all, by here goes:

1. Sexualization of women’s bodies to capture attention. 

Why does Joanna Krupa need to be near-naked in order to fight for animal rights? This ad doesn’t address any serious issues related to the fur industry or animal cruelty; it’s just shock tactics. Women should be able to express their opinions and be listened to without having to rely on sexually objectifying themselves to draw attention to the issues they care about. 

2. Implies that the purpose of women is to be attractive

The ad implies that women should make decisions based on whether or not we will be perceived as attractive. Women have much more to offer than simply their looks, but this ad suggests that our appearance should be a driving force in our decision making. 

3. Makes judgments on women’s personal decisions about their bodies

The ad suggests that there is something shameful about having pubic hair, which is a completely natural part of a woman’s body. What a woman chooses to do with this hair, like any other part of her body, is completely her own decision and shouldn’t be influenced by shame tactics from the media. 

I’m looking forward to seeing your critical analysis of advertisements! Share with #bodposfeb :)

I can’t blame anyone for being more curious about my relationship status than my career, as I too have been guilty of doing the same with other woman. After all, we are all taught through expertly crafted commercials and advertisements that it is of upmost importance for a woman to get a ring put on her finger.

Perhaps it’s time for society as a whole to re-evaluate what aspect of women’s lives we put the most value on.

“Are YOU beach body ready? “Yes because I have a body and it can go on beaches.”

As seen in London 

A Guardian article from last week criticizing the sexist campaign:

Am I beach body ready? Advertisers, that’s none of your business

“Brands will continue their sexist advertising tactics for as long as we let them – it’s time to resist”

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