sexism in advertisement

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For Women’s History Month, this teacher recreated vintage ads to call out sexism

  • In honor of Women’s History Month, Union High School teacher Nicholas Ferroni wanted to teach his students — and people all over the world — about the history of the advertising industry’s blatant sexism.
  • So Ferroni teamed up with 2010 Miss Teen USA Kamie Crawford, who made headlines after revealing she was told Donald Trump didn’t like black people, to recreate sexist vintage ads. This time, however, the gender roles were flipped. Read more. (3/15/2017 2:15 PM)

Council of Paris approves citywide ban of sexist outdoor advertisements

  • Sexism will no longer sell in Paris.
  • On Tuesday, the Council of Paris voted for a citywide advertising contract that will ban “sexist and discriminatory” ads, according to Business Insider
  • Starting Nov. 20, 2017, outdoor advertising company JCDecaux will face a moratorium on campaigns that propagate sexist, homophobic, ageist, ethnic and religious discrimination, along with “degrading” or “dehumanizing” depictions of people and “images that adversely affect human dignity.” Read more. (3/29/2017 5:01 PM)
buzzfeed.com
14 Reasons Why You Need To Be Watching "Baroness Von Sketch"
"It's a women's product. Of course there's butterflies."
By Kat Angus

1. When the cast satirized how women are treated by the media.

4. When they made sure women knew a product was made just for them.

6. When they imagined a future with only women in charge.

13. When they took their games very seriously.

we have a problem (a slam poem)

we have a problem
when girls from the age of ten
are being told that they shouldn’t wear shorts out in public
for fear that they’ll be given looks
by older men
men old enough to be their fathers
men that despite their physical maturity
cannot seem to apply this to their dicks
well
if you can control your arm
or your leg
or your facial expressions
why are you incapable of controlling simply another body part
when it is faced with a stimulus
that is fresh faced yet was barely in the world
when you were already your own person?

we have a problem
when rape victims are told
that because of the way their hair
falls daintily over their breasts
or the delicate arch of their back
or the length of their sleeves
they were basically asking to be violated
because, of course,
it is a privilege for a woman to be looked at by a man
and a right for men to take what they want from women they deem worthy of this attention.
we have a problem when authorities
those who are paid to protect us
look away from this as a matter of principle
because ‘boys will be boys’ and you need to take the precautions.
when a public figure
is deemed as less guilty
because of their popularity and their skill
an athlete did not make a mistake
they are a criminal who can swim.

we have a problem
when a woman’s attempt to be seen as acceptable by a sexist society
is seen as ‘false advertising’ and ‘wasting a man’s time’
I’m sorry, I didn’t realise that my body was a product
a DVD player or a bar of soap that still can’t wash away the stink of your misogynistic narcissism
my only purpose to cleanse the sins of your twisted beliefs.

we have a problem when abortion is the only medical procedure
that you are denied because of how you got in the situation
when a drunk driver that killed a child can get an organ transplant at the tip of a hat
yet a woman who was violated cannot have this man’s production taken out of her own body because “YOU GOT YOURSELF INTO THIS AND YOU HAVE TO DEAL WITH THE CONSEQUENCES”
when a sixteen year old is denied an abortion because they are old enough to deal with it
but cannot adopt because they are not mature enough to handle a child.

If I am too young to be wearing these clothes then I am too young to have my body sexualised.
If my right to report a crime is lessened because of my vagina and the visibility of my underwear
then stop saying my body is a temple because if the God of it does not have rights then what’s the point of having one in the first place?
If I do not have control over my body and what happens to it then why should I exist? For your pleasure? No.

We have a problem
when women are shown to have no right over their bodies
when their only purpose is to be pleasurable for a man to look at
we have a problem
when women as seen as lesser than a man
and we have a problem
when women are seen as nothing.

independent.co.uk
Paris is banning any 'sexist and discriminatory' adverts from the city
Sexist or discriminatory adverts have been banned from the French capital to stop “degrading” representations of men and women, homophobia and racism.

The Council of Paris has approved new measures requiring advertisers paying for space on billboards and posters around the city to ensure that “no advertising of a sexist or discriminatory nature can be spread on the municipal display network”.

Anne Hidalgo, the mayor of Paris, praised similar work already undertaken in Geneva and London, where Sadiq Khan has ordered transport authorities to prevent “body-shaming” posters being put up.

“Paris is leading the way in deciding to use all means at its disposal to prevent the dissemination, promotion and validation of degrading images,” she added.

Ms Hidalgo said the measure aimed to help combat gender stereotypes and violence against women.

“The consequences of these degrading representations have an important impact on women, especially young women,” said deputy mayor Hélène Bidard, expressing hope that the ban in Paris would spread through France to fight “everyday sexism”.

medium.com
That Heineken Ad Isn’t Sweet; It’s Dangerous – Athena Talks – Medium
It’s supposed to be heartwarming. Strangers work together on a project and get to know one another, not knowing anything about each other’s…
By Mirah Curzer

This is the danger of the feel-good “let’s just talk to each other” approach. It’s just a more cuddly version of that horrible bothsidesism that equates being called a racist with actual racism as reasons for hurt and anger. Both sides are not the same. The transphobe who agrees to have a beer with the trans woman is sacrificing nothing. She, on the other hand, is giving up a certain amount of dignity by breaking bread with someone who thinks she shouldn’t have the right to exist. She’s risking her mental and physical safety, volunteering for the hard emotional labor of arguing for her right to be a person. And with ads like this, that labor is being demanded of her with no consideration of how much it may cost. Worse, it’s heavily implied that if she were to walk away, it would make her just as intolerant as the bigot who views her with disgust.

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Here’s an example of sexism in the media. It’s very subtle, but it’s insidious, and it’s everywhere.

Men’s washroom and women’s washroom, each with an ad in the mirror. Both ads are for the same car. However, the text is slightly changed - in the men’s, it tells you that you look a million bucks but would look even better in that car. In the women’s, it gives you concern that you’re having a bad hair day but that’d be okay if you had that car.

The men’s ad assumes you’re confident and powerful and tries to optimize that image. The women’s ad undermines your opinion of yourself and tells you how to fix it.

Seriously. That shit is fucked.

youtube

“Watch Vir Das’s take on modern day sexist advertising in this hilarious new video for HE Deodorant and join them as they take a refreshing stand against such meaningless objectifications with the launch of their new variant, HE RESPECT.”

What: An advertisement for Always discreet underwear showing a woman’s butt with the tagline “Made you look. (And yes, she’s wearing them.)” 

Why: The faceless woman phenomenon has been around since the dawn of advertising, reducing women to butts or legs. This implies that all women want out of an incontinence product is to make sure their butt still looks good. (Because they truly enjoy having their butts stared at?)

I can’t blame anyone for being more curious about my relationship status than my career, as I too have been guilty of doing the same with other woman. After all, we are all taught through expertly crafted commercials and advertisements that it is of upmost importance for a woman to get a ring put on her finger.

Perhaps it’s time for society as a whole to re-evaluate what aspect of women’s lives we put the most value on.

ATTENTION TUMBLR

I swear to fuck, staff, whatever godawful sexist datatrawling you and yahoo have cooked up to suddenly put this bullshit: 

front and centre on my dash needs to fucking stop, OK?

I mean, if I wanted a company to assume I give a shit about laundry detergent because their data says I’m female with a kid, then I’d stay the fuck on Facebook while sipping a cheeky chardonnay liberally seasoned with tears of despair, on account of how I’d be dead inside.

You wanna advertise shit on tumblr? Maybe take a goddamn trawl through the kinds of products your userbase is already reblogging and recommending enthusiastically and which aren’t typically advertised elsewhere, like FtM underwear and geeky gadets and Mountain Lodge candles or whatever, and try to lock that shit down instead, maybe by, oh, I don’t know, forming innovative partnerships with the many small businesses now flourishing as part of the digital craft economy and utilising what makes tumblr a unique marketplace for such items to turn a profit rather than just shilling us the same ugly crap we’re getting everywhere else.   

Just a thought. You’re welcome.   

#bodposfeb 20: Ad busting

There is so much wrong with this ad. I probably won’t even be able to cover it all, by here goes:

1. Sexualization of women’s bodies to capture attention. 

Why does Joanna Krupa need to be near-naked in order to fight for animal rights? This ad doesn’t address any serious issues related to the fur industry or animal cruelty; it’s just shock tactics. Women should be able to express their opinions and be listened to without having to rely on sexually objectifying themselves to draw attention to the issues they care about. 

2. Implies that the purpose of women is to be attractive

The ad implies that women should make decisions based on whether or not we will be perceived as attractive. Women have much more to offer than simply their looks, but this ad suggests that our appearance should be a driving force in our decision making. 

3. Makes judgments on women’s personal decisions about their bodies

The ad suggests that there is something shameful about having pubic hair, which is a completely natural part of a woman’s body. What a woman chooses to do with this hair, like any other part of her body, is completely her own decision and shouldn’t be influenced by shame tactics from the media. 

I’m looking forward to seeing your critical analysis of advertisements! Share with #bodposfeb :)

“Are YOU beach body ready? “Yes because I have a body and it can go on beaches.”

As seen in London 

A Guardian article from last week criticizing the sexist campaign:

Am I beach body ready? Advertisers, that’s none of your business

“Brands will continue their sexist advertising tactics for as long as we let them – it’s time to resist”

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