Review:  Physician’s Formula Cushion Foundation

Physicians Formula Mineral Wear All-In-One ABC Cushion Foundation

What it is:  A compact sponge soaked in lightweight, mineral based foundation
What it does:  Provides convenient, portable packaging for a liquid foundation with protective SPF 50
What it costs:  $17
Where to get it:  Drugstores or online

See my YouTube Review:  HilTalksBeauty



- Portable and extremely convenient packaging

- Lightweight, natural-looking formula

- Broad-spectrum sun protection

- Free of parabens, gluten, and fragrances

- Hypoallergenic and non-comedogenic (does not contain pore-clogging ingredients)


- Very limited shade selection

- The packaging is bulky

- Pricey for the drugstore

Would Recommend to:

- People with a medium skin tone

- People with normal-to-dry skin, or people who prefer a natural finish

- People who want a “barely-there” look, light coverage

- People who are looking for natural SPF all in one

Would NOT Recommend to:

- People with fair or tan-to-deep skin tones

- People who require a matte finish

- People who desire medium to full coverage

- People looking for a long-wearing foundation

Keep reading



The Sephora Collection #53 brush ($38) vs the e.l.f. blending brush ($6)

Theses are the exact same style of brush and both are meant to do the same thing: apply foundation seamlessly for an airbrushed effect. They can also be used to contour or to apply an all-over powder. They’re both capable of being a multipurpose brush. The only difference between them is that the Sephora Collection is a tad bit more luxe than the e.l.f. brush, but for the price difference that’s so easy to overlook!

I own the e.l.f. blending brush and have felt the Sephora #53 brush in store. I was so surprised at the price difference between the two. Don’t underestimate e.l.f. brushes!


Crossing the stage soon? Sephora PRO artist Chris Sams selects his favorite picks to graduate your beauty bag.


How would you describe your personal beauty style?

“I describe my personal beauty style as ‘Modern Dapper Dandy.’ I’m obsessed with vintage everything and always try to incorporate some element from bygone eras into my style. To keep my look fun and fresh, I love to experiment with color in my hair and makeup. Whether it’s lavender locks, a bold blue liner, or both, I always want to present myself in a way that feels unique…and maybe even a little rebellious.”

What was your beauty style like as an adolescent, and how did you elevate it into adulthood?

“It was all over the place. Like most people, I was trying to figure out who I was and where I fit into the world at that age. I very much felt like an outsider in my small southern town and my style reflected that. Crazy ever-changing colorful hair, poorly applied liquid liner, and baggy skater threads were my signatures, until sophomore year of high school, when I boldly declared to my mom that my new style would be blazers and bow ties. The more comfortable I became in my own skin as an adult, the more I solidified my aesthetic. You’ll still find me in blazers and bow ties. But now, the liquid liner is the bee’s knees!”

What inspired you to become a makeup artist?

“I have always been an artist. I studied drawing, painting, and sculpture all through school. My focus was always portraiture. I will forever have a fascination with the human form. I was inspired to choose makeup as my medium when a friend asked me to paint her face for a formal. I had no idea what I was doing, really, but the way she lit up when I was finished really touched me. From then on I have been obsessed with the transformational aspect of makeup.”


Urban Decay Naked Skin One & Done Hybrid Complexion Perfector

“Let’s start with the skin! The hydrating formula blurs imperfections and evens out the skintone with a natural finish, and can be applied quickly with a beautyblender, brush, or fingers. The formula also contains peptides and vitamins to give long-lasting results as well as instant gratification. The shade range is great for all skintones, and it’s perfect for grads because it’s so simple, fast, and effective!”

tarte Tartelette Amazonian Clay Matte Eyeshadow Palette 

“For eyes, I have a couple of must-haves, and they’re both from tarte. The Tartelette Amazonian Clay Matte Eyeshadow Palette has 12 matte shadows, which can be used on the lids, on the crease, or even as liner. Matte shadows give a softer, more natural-looking finish to the eyes, and these work for any look—from the interview to your first fancy dinner meeting. It’s perfect for any grad because it is truly an investment that will last for years to come.”

tarte Tarteist Lash Paint Mascara 

“No eye look is complete without mascara, which brings me to my other must-have from tarte. The new Tarteist Lash Paint Mascara is one of the blackest mascaras I have ever used. The wand is also amazing. Its uniquely molded bristles are designed to grab every eyelash and deposit just the right about of pigment to create maximum impact with minimal effort. Any time-saver helps me tremendously on set or backstage, and that’s exactly what the grad clients I have worked with look for too.”


“This is the perfect product to enhance your pout while providing hydration and protection. The new gel formula is really comfortable on the lips and easy to apply. Swipe on for full color payoff with a satin finish or tap on and pat with a finger for a sheer wash. The best work-appropriate shades are Enchanting Blush 03 and Bashful Beige 07, because they both bring out the most of your natural lip tone.”

NEST Citrine Eau de Parfum

“Your sense of scent is strongly tied to memory, so you’ll want a special fragrance to mark this exciting time in your life. You could even treat yourself to one as a reward for your first job offer. Citrine by NEST is a beautiful bright, fresh perfume that just smells happy. With notes of lotus flower, lemon blossom, and precious woods, I find this well-balanced fragrance to be perfect for everyone. Since it launched, I have been layering it on top of my typically deeper, more masculine colognes to create a fresh new summer scent that is totally unique to me.”


What’s a sophisticated look for a job interview or an important business meeting, and how do you create it?

“When it comes to makeup looks for a job interview, less is more! Focus on defining and enhancing your features in the most natural way possible. With that said, start with the skin. Create an even, clean base using your favorite foundation or tinted moisturizer, applying it only where coverage is necessary. If there are any spots or breakouts, correct by layering on a concealer with a small, precise brush and tapping out the edges with a beautyblender or finger. This is also when you want to conceal any darkness under the eyes. Set everything in place with light layer of powder using a loose, fluffy powder brush (SEPHORA COLLECTION Pro Precision Powder Brush #59 is my favorite) using a press-and-roll motion.

“Now it’s time for eyes! Apply an eyeshadow primer all over the lids and along the bottom lash line with your ring finger. This will create a smooth, even canvas for your eyeshadows. Sweep a matte neutral shadow that’s similar to, or slightly lighter than, your skin tone all over the lid from lash line to browbone. This will neutralize any discoloration on the eye area and ensure a smooth, even blend with the rest of your shadows. Next, sweep a medium matte shadow two to three shades deeper than your skintone through the crease and along the bottom lash line to enhance your eye shape. Make sure that the shadow is blended and seamless. No harsh lines! To define the lash line, apply a deep brown or black matte shadow right into the roots of the lashes. Tap the edges of the dark shadow to soften. Finish the eyes with one to two coats of mascara.

"Add a little life back into the skin with a neutral blush applied to the apples of the cheeks and blend back and upward along the cheekbone to lift. Pro tip: Once your blush is applied, go back over it using the tool you used for your foundation with a gentle patting motion. This will not only seamlessly blend the blush, it will actually make it look like it’s coming from under the skin instead of sitting on top.

"Pop a satin lipstick or tinted balm in a color similar to your natural lip tone all over the lip. The lips should be perfected and plump without being distracting. Avoid goopy, pigmented glosses that have a tendency to migrate, since you will be doing a lot of talking in your interview. You don’t want to have to worry about touch-ups.

"To finish the look, spritz yourself with a setting spray to lock in all of your hard work. This will also help remove any powdery texture that may still be sitting on top of the skin.”

How do you incorporate fun colors and trends in your look in a professional setting?

“A pop of colorful liner is a perfect way to add some fun color to a look for a professional setting. Blue liner is universally flattering, so opt for a navy, cobalt, or indigo instead of black. SEPHORA COLLECTION Contour Eye 12hr Wear Waterproof pencil in Surfer Babe is one of my favorites. Fun fact: blue liner makes the whites of your eyes appear whiter and more awake!”




Wield the best wands when applying foundation.



We take you through the process of creating a luxurious new brush collection.

What happens when the best of two industries come together? Pure beauty magic. In this case, magic of the wand variety. The masters at Japanese calligraphy brush house, Hakuho-Do, have specially crafted a collection of elevated makeup tools with the Sephora PRO Team for the most dexterous application possible.

The hakuho-do + SEPHORA PRO Brush Collection includes five synthetic, yet amazingly cashmere-soft, brushes with bone-white bristles and crimson lacquer handles. In Japan, the color red carries deep significance—representing energy, heat, vitality, and power. Who doesn’t want all those positive vibes when creating their look of the day? And in honor of the country of origin, each brush is named after its shape in Japanese.

Settled in Kumano, Hiroshima, the Hakuho-Do factory has been producing fudes (the Japanese term for calligraphy brushes) for over a century, and currently houses sixth-generation craftsmen of the traditional art form—some of whom have over 40 years of experience under their belts. Of course, this detailed expertise comes with a unique, not-easily-replicated process that makes Hakuho-Do a visionary in the industry.

To manufacture these limited-edition brushes, the Hakuho-Do artisans undergo over 50 steps (all by hand!) to meticulously create top-of-line fudes.

Unlike other brush manufacturers, Hakuho-Do sorts through every hair fiber—made up of a never-before-seen patented blend normally only reserved for calligraphy tools—in order to weed out any considered less-than-premium quality. Once only the best of the fibers are left, artisans brush and shape each bristle head. After the ferrule is attached, each brush is washed and dried overnight to ensure minimum-to-no fibers fall out during application. Finally, the handles are dip-dyed, polished, and cleaned one by one.

Now, they’re ready for you to continue the artistry with your makeup application. The set is only available for a limited time, so add it to your collection for the ultimate beauty toolkit. JESSICA VELEZ



Sephora PRO Artist Ilde Goncalves demonstrates a traditional smoky eye for fall.

Classic smoky eyes will always been on trend. In this tutorial, Sephora PRO Artist Ilde Goncalves uses the gray and brown tones found in SEPHORA COLLECTION Colorful 5 Eyeshadow Palette No.6 to create a stunning look for night. BECKY PEDERSON

Make sure your skin is clean and primed so your makeup stays put. Ilde cleaned our model’s face with an Ole Henriksen Grease Relief Cleansing Wipe and primed with Clinique Superdefense SPF 20 Age Defense Eye Cream. Also, make sure your brows are groomed—this will frame your face and help guide you on where to apply your eye shadow.

1. Apply Pink Beige under your brow bone and to the inner corner of your eye using SEPHORA COLLECTION Pro Allover Shadow Brush #12.

2. Using a pressing motion to avoid glitter fallout, pile Glittery Beige on the inner corner and center of your eye with SEPHORA COLLECTION Pro Small Shadow Brush #15.

3. Press Deep Brown onto the outer corner of your eye with SEPHORA COLLECTION Pro Shader Brush #18. Then sweep the color up above the crease and pull it slightly outward, creating a wing. Blend out any harsh lines with a clean SEPHORA COLLECTION Pro Blending Brush #27.

4. Smudge Deep Taupe in between your lower lashes using SEPHORA COLLECTION Pro Smoky Liner #24.

5. Make a V shape with Deep Taupe on the outer corner of your eye using SEPHORA COLLECTION Pro Small Shadow Brush #15. Blend the color into your crease.

6. Finish the look by shaping your lashes with the SEPHORA COLLECTION Eyelash Curler and swiping on a layer of SEPHORA COLLECTION Outrageous Curl – Dramatic Volume And Curve Mascara.



Learn how to create two new looks that both deserve a double tap.

The line between the Internet and real life is blurring more than ever before. The words “hashtag” and “meme” come up in normal conversation, and we only consider someone a true friend if they follow us back on all our social platforms. Now the techie world is infiltrating SEPHORA COLLECTION with these two new Photo Filter Palettes—and we love them. When you add Sunbleached or Overcast to your collection, your eyes will receive the flattering effect straight out of the photo-sharing app. Sephora PRO artist Karoline Karakeosian has created a duo of easy-to-replicate eye looks using the 10-shadow palettes: Valencia for day, and X-PRO II for night. Follow along with the tutorials below and your next selfie might get more hearts than ever before. JESSICA VELEZ


We’d argue that Valencia is the most natural looking of all the filters currently on the ’gram. It gives you a subtle glow and lights up the world around you. For that same effect, this look uses the warm eye shadows found in the Sunbleached Filter Palette


When applying shadow, you want to make sure it stays locked in place all day without creasing, so use a primer—try SEPHORA COLLECTION Perfecting Eye Primer. From there, pat Latergram, a slightly shimmery amber-toned color, on your lids with the SEPHORA COLLECTION Pro Small Shadow Brush #15, and blend it with Desert Rose in your crease with the SEPHORA COLLECTION Pro Blending Brush #27. To highlight the browbone, apply Whitewashed also with the small shadow brush. Next, line your upper and lower lash lines with Sandy Toes using the SEPHORA COLLECTION Pro Precision Smudge Brush #29. Finish with SEPHORA COLLECTION Outrageous Curl Mascara—and enjoy!


“For a bronzy peach highlight, use Latergram on the high planes of your cheeks with a fan-shaped brush.”


Like day and night, Valencia and X-PRO II have totally different effects, something you’d notice while scrolling through since they’re neighbors on the app. X-PRO II closes in the corners of your selfie with a dark halo, while adding drama to any color. It’s the filter we’d use if we wanted to show off a smoky eye look like this one, one that’s perfectly suitable for your next “makeup of the day” look—only for, you know, night. Use the Overcast Filter Palette to model this look.


Again, start with an eye shadow primer on your eyes. Then, apply Black Lace on your lids using a small shadow brush. In the crease, take a blending brush and sweep on the smoky gray color, Berlin Underground. Highlight the browbone with Flagstone, a light cream color with a little sheen in the formula with a small shadow brush. Next, line just your lower lash line with Getaway using a precision smudge brush. To finish the smoldering look, glide on few generous coats of mascara.


“For medium-to-deep complexions, use Sandcastle or Cozy Sweater to highlight the browbone instead.”



A crash course in eyeliner basics.

While the purpose of eyeliner is to help define your eye, the specific product you pick and the final look you create is entirely in up to you.  There are a few important things to keep in mind when shopping for an eyeliner, namely: your level of expertise, how much flexibility you’d like to have with your formula before it sets, the effect of the formula (matte, shiny, etc), and the end look you’d like to create (smudged, winged, etc). With nearly 150 eyeliner products available on, we sat down with Stephanie Hilgendorf, Senior Manager of Color and Artistry Programs to help explain the different types of eyeliners there are—and what each can do for you. KELLEY HOFFMAN

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The lowdown: “Pencil is most people’s introduction to liner. I think that’s the standard—always has been, always will be. It’s what people feel most familiar and comfortable with. There’s no dry down—so if you make a mistake, you can correct it easily.”

Best for: Traditional, natural, tightline, smudged.

Subtypes: Chubby (best for smoky looks), kajal/kohl (best for the waterline and smudged looks).

Tip: “Pencils are actually one of the best eyeliner types if you want a smudgy look. You don’t need to be super precise. Even if you’re an eyeliner novice, it’s a format where you don’t have to have a steady hand. You can just do dashes across the whole eye, and then take a smudge brush and wiggle it, just moving up to diffuse the line so you end up with a really nice smudged liner.”

Pair with: SEPHORA COLLECTION Pro Precision Smudge Brush #29

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The lowdown: “In terms of expertise level, cream is in-between the chubby stick and a gel. There are some creams that will set, and give you that long-lasting look, and then there are some that have a lot of play time. So if you’re one who doesn’t have the steadiest of hand, but you want the extra oomph of saturation, a cream is good to use.”

Best for: Primer for smoky eye, traditional, natural.

Tip: “You can also smudge cream into your eyeshadow base. If you want to go super smoky eye, or you want your shadow to last a long time, you could take a cream liner, and place it all over the lid, and then put shadow on top of it to create a really nice stick.”

Pair with: SEPHORA COLLECTION Pro Gel Liner Brush #26SEPHORA COLLECTION Pro Angled Liner Brush #22 (for more defined looks), SEPHORA COLLECTION Pro Cream Shadow Brush #28 (for smoky looks).

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The lowdown: “If you’re ready to move up from pencil, but not ready to commit to liquid, gel is your friend. It’s going to last much longer on your skin, and give you more saturation of color at the lash line than a pencil, but it has flexibility before it sets, so you are able to have some wiggle room with mistakes.”

Best for: Tightline, winged, traditional, natural.

Tip: “Gel is really great for tightlining. Dip a flat liner brush into the gel, apply it right at the base of your lashes with a little wiggle, move over in your lash line, wiggle a little more, mover over, wiggle a little more, and continue. Aim for the skin you see in between the roots of your lashes.”

Pair with: SEPHORA COLLECTION Pro Flat Liner Brush #25 (for tightlining), SEPHORA COLLECTION Pro Gel Liner Brush #26

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The lowdown: “The intention of a liquid liner is to give full, saturated definition to the lash line. Everything’s very precise with liquid.”

Best for: Traditional, natural, tightline, winged, graphic, shine.

Subtypes: Brush tip (best for advanced precision), felt tip (best for those with less of steady hand).

Tip: “Most people use liquid for a winged look. Don’t think you have to do one swoop and that’s it. It will never work that way. Whatever you’re trying to do, start with small strokes, build the shapes, and then once you’ve gotten to a really great area, where you feel like, ‘Oh, I can connect the dots now,’ that’s where you go and do that final sweep, that will give the polish to the liner.”

Pair with: SEPHORA COLLECTION Pro Gel Liner Brush #26, SEPHORA COLLECTION Pro Bent Liner Brush #23


Master high definition. Chisel your cheeks, refine your nose, and sculpt your jawline with this foolproof contouring tutorial for the four most common face shapes. RENEE TRILIVAS

1. IDENTIFY YOUR FACE SHAPE: Use the handy guide below to help determine yours.
OVAL: generally balanced shape; length is greater than the width.
ROUND: width is equal to the length; rounder hairline; fuller cheeks.
SQUARE: strong jawline that is boxed off at the chin; straighter hairline; cheeks appear more flat.
HEART: slightly wider forehead that gradually narrows toward the bottom of the face; tapered chin.

2. ADD LIGHT TO THE CENTER OF THE FACE: Draw the eye to the center of the face by creating an inverted triangle of light with a shimmer-free concealer or cream foundation. See the charts here for your exact placement.

3. ILLUMINATE THE AREAS YOU WANT TO STAND OUT: Apply the luminizer of your choice over the following areas for a lit-from-within radiance that highlights your best features.
OVAL: the center of the forehead, down the bridge of the nose, from the browbones to the cheekbones in a C-shape, and the center of the chin.
ROUND: the center of the hairline to the center of the forehead, down the bridge of the nose, the cheekbones under the outer corners of the eyes, and the center of the chin.
SQUARE: the center of the hairline and the center of the forehead, above and below the outer edges of the brows, and the center of the chin.
HEART: the center of the hairline to the center of the forehead, down the bridge of the nose, above and below the outer edges of the brows, the chin just below the lower lip, and to the sides of the mouth.
TIP: Apply luminizer in light, buildable layers for refined illumination.

4. CONTOUR THE AREAS YOU WANT TO RECEDE: Sweep on your preferred contour shade on these specific areas to downplay prominent features and create natural-looking definition.
OVAL: lightly along the hairline and temples and under the cheekbones.
ROUND: the edges of the face, from the temples to the jawline, and in the hollows of the cheeks. 
SQUARE: the temples and from the hollows of the cheeks to the jawline.
HEART: the temples, the sides of the cheeks, and the chin.
TIP: Start at the edge of the face and work your way inward for subtle shading.

5. BLEND THE HIGHLIGHT + CONTOUR COLORS TOGETHER: Blur the edges of the highlight and contour colors into each other for a seamless finish using a brush or sponge.
TIP: Hold your brush toward the end of the handle to diffuse harsh lines.


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MAKE UP FOR EVER / Sculpting Kit

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MAKE UP FOR EVER / 158 Double Ended Sculpting Brush

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NARS / Contour Blush

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NARS / Contour Brush #21

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SEPHORA COLLECTION / MicroSmooth Baked Sculpting Contour Trio

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SEPHORA COLLECTION / Flatter Yourself Contouring Brush Set

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TARTE / The Slenderizer Bamboo Contouring Brush

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BECCA / Shimmering Skin Perfector™ Pressed

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BECCA / The One Perfecting Brush

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DOLCE & GABBANA / The Illuminator Glow Illuminating Powder

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TARTE / The Sculptor Contouring Face Slenderizer


Color your perspective.

Those who think liners should be confined to neutrals need to open their eyes! “There’s so much fun to be had with liner,” says Sephora PRO Artist Erik Soto. For this rainbow eye look, Erik pulled a metallic black, a bold teal, and a bright purple out of his bag of makeup tricks. Wear this look to a nightclub or a trip to the grocery store—as long as you own it, it will look good. BECKY PEDERSON

Draw a fine line with Kat Von D Lightning Liner in Jett along your top lashes, making a tiny wing when you reach the outer corner. Let it dry.

Carefully draw a second line with Stila Stay All Day Waterproof Liquid Eye Liner in Teal, right above the black liner from step one. Keep a steady hand so there is no empty space between the black and the teal.

Line your lower lashes with Urban Decay 24/7 Glide-On Eye Pencil in Psychedelic Sister, using SEPHORA COLLECTION Pro Shader Brush #18 to smudge between the lashes. Swipe on a layer of Marc Jacobs Beauty O!Mega Lash Volumizing Mascara and you’re good to go.

“I always tell people, if you’re going to embark on liquid liner, practice before you take your makeup off at night. This way,” says Erik, “you can get the movement down before you try it for real in the morning. It’s like, who cares if you make a mistake? No one’s gonna see. It’s the best time to experiment with your makeup.”



You asked, we answered.

We’re not all as skilled as Cleopatra when it comes to eyeliner. So when we put out a call on our social media sites for your most pressing liner Q’s, we were happy to sit down with Stephanie Hilgendorf, Senior Manager of Color and Artistry Programs, to get some A’s. KELLEY HOFFMAN

Q: Can you walk us through the best way to apply eyeliner by eye shape?
A: “I think, at the end of the day, it’s not about the eye shape you have, it’s more of what are you trying to solve for,” says Hilgendorf.

“The most important thing to remember is that if you go super defined, especially on the top and the bottom, you’re not doing yourself any favors. You need to add space to your eye. Carry your liner up and out and around to gain area to make your eye appear larger. If you’re just talking liner and not shadow, smudged liner usually looks better on a smaller eye than something super precise. Or, if you do want definition and precision, add a wing as this will increase area.”

“It’s the theory of light and dark. Light will bring forward or draw attention. Dark is going to recede or pull together. So that’s a general tip. It doesn’t mean you can’t apply liner into the inner corners, just draw the liner really thin and petite as you get to the inner corner, and thicker and thicker as it gets to the outer corner. And then when you’re applying underneath, instead of going super harsh, think thicker, more saturation towards the outer corner of the eye. Then blend so it’s diffused to the inner corner.”

“It’s just focusing darker colors on the inner corners, which seems counterintuitive to most people, but it’s taking and smudging a darker liner on the inner corner. Go with the thickest, and then lightly diffuse out, so it’s totally the opposite. Imagine it smudged and smoked on the inner corner of the eyes, and then almost into nothing as it gets to the outer corners.”

“A couple of things here: With hooded eyes, it depends on how much of your eye it’s hiding. If just a little bit of skin shows through the lash line, the line needs to be thin—because if you go really thick with the line, you can tell it’s liner, and all of a sudden there’s this other skin on top, and it just doesn’t look very flattering. For severe hoods—do thin eyeliner. If it’s hooded where you can see a little bit of the lid on the outer corner—here’s where you can play. Underneath your eye is also a good area to play.”

“Just play underneath. I’ve already started to see on runways this season the winged and cat eye from underneath, but with nothing on top, and it’s really just by doing this. Even if winged liner on the top is the trend, it doesn’t look the best on everybody. If you have a hooded or more of a mono lid, mark where you want your wings to be with your eyes completely open. So if you’re looking into the mirror, take an angled liner brush, and do a mark on the left and right side. To make them look more natural, follow the general curve of the bottom of the eye, which generally curves up. Focus on continuing that line—that’s where you should mark. Then, once you’ve marked your wings where you want them to be, you can close them, look down, and draw in.”

“Both almond and upturned eyes are a blessing. They are considered more feline, and generally thought of as beautiful. So you really don’t need to correct anything.”

“If the tilt goes down, the best liner look is a winged liner. Because then it uplifts. A couple things to keep in mind: Don’t go to the very end of the corner. Stop a few millimeters before your actual eye stops. You don’t want to follow it down and then go up, because that doesn’t look right, so start the curve before the edge of the eye.”

“When you’re balancing eyes, think of your eyes as teeter-totters from corner to corner. So, if you do something to one side, you have to do it to the other side.”

Q: What’s the best way to correct asymmetrical or uneven eyes?
A: “Most of the time in these cases, one eyelid is bigger than the other. So, if you’re doing liner on the top, even though it seems weird—you have to do a thicker line on one side than you do on the other. On the larger eyelid, do a thicker line until it looks like there’s no difference between your two eyes. And that’s with any look—smudged, natural, tightline, winged—it doesn’t matter what it is.

If one eye is higher than the other, I would put more liner on the bottom of the higher eye and lighter on the top of that eye, then more on the top of the lower eye and less on the bottom of that eye. It’ll help lessen the appearance of the difference.”

Q: Do you have any tips for getting your wings to match?
A: “If you’re inexperienced with wings, or you have trouble with symmetry, do your non-dominant side first. That’s number one.

Number two: Always determine where your wings are going to be beforehand. If it’s more graphic and straight or more cat, which is upward, determine how far up and out you’re going to go. So, it’s either dotting it or taking an angled brush and just doing marks where you would put your lines. Also, if you’re not really confident in doing winged liner, sketch it out with a pencil first. Draw your lines in, sketch a little bit of where you want it to go, and balance it out. If you just tilt your head up and look down into a mirror, you’ll be able to assess the symmetry of the lines and whether one is up or down and correct as needed.”

Q: What’s the best way to tightline or line your waterline without tearing up?
A: “If you tear up normally, you have to practice. But really, if you’re going to water, you’re going to water. I always just have a cotton swab in hand, and when I start feeling the watering coming on, I stop what I’m doing, and place the cotton swab right in the tear duct for a couple of seconds. It’ll draw all the water to the cotton swab, and then you’ll be able to continue.

On the bottom waterline, instead of thinking about pulling, think about exposing. Just a gentle patting motion. It’s already going to pop out for you. You don’t need to pull and tug your eye, which is never a good thing. If you’re doing tightline or waterline on the top, gently press on the lid and look down into the mirror, you’re going to expose all of that area where you need to get in.”

Q: How do you suggest removing an eyeliner mistake?
A: “Pencil is the easiest to correct. Smudge it until there’s no more to smudge. Wipe it with your finger; it’s not usually that big of a deal. Unless you’re super fair and it’s a really harsh black, then maybe you just have to go into a smudgy look. That’s the easiest, just make it smudgy, or just keep wiping it until it disappears or is just faint enough. You can also take a neutral eyeshadow, the same color as your lid, and just pat it over, and it’ll diffuse whatever’s left.

Gel, cream, and liquid are harder, because once it sets, it sets. If you make a mistake and you don’t want to remove all your makeup, you can take a liner brush, and just dip it in a little bit of makeup remover, and go over the mistakes. You could use a cotton swab if you’re cleaning up underneath, but if it’s on top, you need to use something as small as possible. And again, I would take whatever shadow you’re using and just gently pat over it, so it looks the same. Then just go over it again.”

Q: What’s the best long-wear liner for oily or hooded lids?
A: “Your best bet is liquid or gel—my personal favorites are Kat Von D Tattoo Liner or SEPHORA COLLECTION Long Lasting Eyeliner High Precision Brush—but I would highly, highly recommend a primer. Even if you’re not going to do shadow. Anytime you have greasiness, or smudges, use a primer. Even with pencil. A lot of people only put primer on the top—but don’t forget to put it underneath the lash line, too. You need very, very little product, but you should be able to wrap it around the entire eye to make everything stay. My personal favorite is Too Faced Shadow Insurance.”



A makeup artist without a good brush is like a chef without a sharp knife.

Did you know it takes 22 hours to make a single SEPHORA COLLECTION makeup brush? Twenty-two hours! To get the inside scoop on why the heck a high-quality brush takes so long, we asked the woman in charge: Tiila Abbitt, SEPHORA COLLECTION Product Development Director for Accessories. She broke down the makeup brush—piece by piece. KATE HELFRICH, SENIOR PRODUCT DEVELOPMENT DIRECTOR OF SEPHORA COLLECTION

Brush heads come with one of two kinds of bristles: natural or synthetic. Natural bristles are made up of goat and sable hair, while synthetic bristles are manufactured in a lab.

A complete makeup tool kit has both natural and synthetic brushes. This is because the bristles serve different purposes. Synthetic bristles are slippery, so you’d use them with liquid-based products you want deposited directly on your face, like foundation. On the contrary, natural bristles absorb liquid products, so you’d use them for powdered products instead. Natural brushes are great for applying things like powdered eye shadow, because they pick up a lot of dry pigment.

The ferrule is the metal piece on your brush that holds the bristles together. It’s typically made of aluminum, but more expensive brushes can be made with brass.

Ferrules are cut in the workshop, as the bristle hairs are prepared on site. While the ferrules get measured and sliced, each hair is hand-selected for quality, sorted, dyed, shampooed, rinsed, dried on individual racks in a temperature-controlled environment, and then brushed individually by hand (it’s at this point when any stray bad hairs that made it through the initial hand-selection process are removed). A brush artist then hand-shapes each bundle of hairs to their desired brush head shape.

Once the bundles have been shaped, they are weighed for consistency and then inserted into a ferrule, which by this point has been embossed with finishing details and hand-polished to a high shine. The pieces are pressed through a crimping machine and glued together with epoxy resin (which is why you absolutely don’t clean brushes with alcohol—it completely dissolves the resin).

At this point, you’re probably beginning to see why each brush takes so long to make!

Handles can be made from many different types of wood, metal, plastic, or alternative materials such as corn resin or bamboo, depending on the type of look you want to create. They can be dyed, printed, hand-hammered, wrapped in fabric, dipped in lacquer…you can get really creative in this part of the production! The decoration is a very important process because it allows brands to really make the brush their own. The least expensive and most efficient technique in production is the pad print. But it is also possible to do an embossing or debossing, hot stamp print (which provides a metallic and debossed finish), laser (on aluminum materials), or heat transfer (used for allover designs as it can be used on both the handle and the ferrule).

Once the handles are made, the brush head goes through three more rounds of hair brushing: Through a machine, then by hand, and finally by sticky paper to pull off any last stray hairs. After that, the artist gives the brush its final shaping, hair trimming, and inspection for quality and precision.

After that assembly, the brush is polished and cleaned, and then goes through one more quality control inspection.

And then…it gets shipped! And it only took 22 hours.



Meet the freshest picks of the season.


SEPHORA COLLECTION hakuho-do + SEPHORA PRO Brush Collection

- A limited-edition partnership fusing the expertise of Sephora PRO artists and Hakuho-do, master artisans of makeup brushes and calligraphy tools.

- Each one undergoes 50 steps of handcrafting and polishing in Japan.

- First-to-market synthetic bristle blend grabs and deposits just the right amount of color.


Korres Wild Rose Vitamin C Petal Peel

- Gently resurfaces in minutes to reveal soft, radiant skin without irritation.

- The activating gel removes dead cells, while aloe vera calms and soothes.

- The Wild Rose Oil–powered mask brightens and fights free radicals with vitamin C and fruit enzymes.


Bumble and bumble Don’t Blow It

- Add fuss-free polish to air-dried styles.

- Formulated specifically for strands with some body and texture.

- Keeps hair bouncy and hydrated with a weightless, no-product feel.


philosophy my philosophy

- Six distinctive notes that can be worn alone or blended for a custom fragrance expression.

- Individual bottles represent facets of your personal philosophy and true self.

- The brand’s debut collection for mixing and layering—available exclusively at Sephora.


Dr. Brand Skincare PoreDermabrasion Pore Perfecting Exfoliator

- A dermatologist-quality refining polish powered by pharmaceutical-grade crystals.

- Combines manual and chemical exfoliators to refine, revitalize, and improve skintone.

- Cleanses and decongests with salicylic acid and lentil seed.


Urban Decay Naked Smoky

- Sultry, hazy, soft, or bold—endless smoky looks for day or night.

- A rich range of tones from warm bronzes and browns to muted grays and taupes, plus a deep black.

- Includes foolproof step-by-step tutorials and a double-ended Crease/Smudger Brush. 



The fashion icon shares her top ten picks from Sephora.

Olivia Palermo is the definition of a girl crush, from head to toe. Yes, she can accessorize an outfit with serious finesse, but she’s also known for her chic beauty look. “I am definitely a regular shopper at Sephora, like most people are,” Palermo said at the reopening of our 750 Lexington Avenue store in New York. “They carry my dermatologist, Dr. Dennis Gross, so it’s always nice to kind of pop in there and restock.” Read on to get the scoop on her top ten favorite products from Sephora. KELLEY HOFFMAN

Dr. Dennis Gross Skincare All-In-One Cleanser With Toner
“I’ve used it since I was fourteen. Every time I try to switch to something else my skin doesn’t like it very much.”

Dr. Dennis Gross Skincare Alpha Beta® Peel Original Formula
“He has great face peels that you can do at home, super easy.”

Yves Saint Laurent Touche Éclat
“It’s probably their most popular product for sure, but I use it and have various different colors. It’s definitely something to have in your makeup bag.”

Marc Jacobs Beauty Enamored Hi-Shine Nail Lacquer in 134 Lola
“I just recently used of one Marc Jacobs’s nail polishes, one of his reds, and I was very impressed. It lasted for a while. I always do a bright red.”

Phyto Phytokératine Repairing Shampoo
“A lot of the time, being in the studio and being on location, with so much product that goes in your hair, it’s good to strip your hair clean and use a good clarifying shampoo.”

Rosebud Perfume Co. Rosebud Salve
“Rosebud is a great product; it conditions your lips. Keeping it natural.”

NARS Blush
“NARS is great for blushes. I don’t have a specific shade, but I do love a blush with a little iridescent feel to it so it just gives a little texture.”

Guerlain The Original Creamy Khôl Me Kajal Eyeliner
“If you’re doing an editorial and you need to go for a more defined look, then liquid can be a better option, but for me and my personal choice on the everyday, I like a pencil.”

Dior Diorshow Mascara
“It just gives a really fuller look on the lash.”

SEPHORA COLLECTION Prestige Luxe Brush Set
“Once or twice a year I pop in to get new makeup brushes and refresh things.”



Sephora PRO Artist Gilbert Soliz shares his steps to achieve the perfect daytime smoky eye.

Even the most diehard beauty fans among us can admit that, sometimes, a heavily made up look is not the way to go during waking hours. In this tutorial, Sephora PRO Artist Gilbert Soliz makes it work by using the SEPHORA COLLECTION Colorful 5 Eyeshadow Palette in No.10 to create a casual but striking smoky eye in soft brown hues. BECKY PEDERSON

Make sure your skin is clean and primed so your makeup stays put. Gilbert cleaned our model’s face with an Ole Henriksen Grease Relief Cleansing Wipe and primed it with Clinique Superdefense SPF 20 Age Defense Eye Cream. Also, make sure your brows are groomed—this will frame your face and help guide you on where to apply your eye shadow.


1. Press Light Beige onto your lid, and blend it to your crease for a wash of color using SEPHORA COLLECTION Pro Small Shadow Brush #15. Before applying any product to the eye, Gilbert flicked the excess shadow off his brush to prevent shadow fallout.

2. Apply Amber Brown in your crease using SEPHORA COLLECTION Classic Crease Shadow Brush #73 in a windshield-wiper motion. This neutral brown will give the eye more shape and dimension. Gilbert suggests applying the shadow with your eye open so you get it exactly in the crease. Though it feels unnatural, you’ll likely apply the shadow too high if you apply it with your eye closed.

3. Using the SEPHORA COLLECTION Pro Flat Liner Brush #25, press Deep Chocolate into the upper lash-line so the color goes into the roots of your lashes. “This gives the illusion of thicker, fuller lashes,” says Gilbert. For this daytime eye, draw dots instead of a line to get a softer look.

4. With the SEPHORA COLLECTION Pro Smoky Liner #24, apply Light Beige to the tear duct. Gilbert notes, “It instantly awakens tired eyes. It’s an easy way to freshen up.” Pull the color along the lower lash line, and press a spot of shadow on the center of your eyelid.

5. Dot Glittery Brown, a sheer color, on the center of your lid to give your look a sheeny pop. Use SEPHORA COLLECTION Pro Small Shadow Brush #15.

Shop Sephora Collection Colorful Eyeshadow Palettes at Sephora>


The Sephora Glossy peeks inside America’s makeup bag.

We’ve always believed you can tell a lot about a girl by what’s in her purse. Which got us wondering—what can you tell about a state by what’s in its beauty bag? We dove into the numbers, state by state, to see what you are buying in 2014, and found out tons. Like who’s staying up all night, who’s manic about manicures, and who (really) likes their stems silky. Come and check yourself out, America. MELISSA LANE

The Golden State likes it natural. Organic products or ones with largely natural ingredients dotted its bestseller list like dandelions on a lawn with items such as Fresh Sugar Tinted Lip Treatment, Josie Maran Argan Oil, and Bite Agave Lip Mask.

No self-tanners made tropical Hawaii’s list of bestsellers, though two bronzers did, including NARS in Laguna and—wait for it—Benefit’s Hoola.

The state that invented the modern-day computer may be honing in on a new calculation: the complexion-perfection equation. Nearly a fourth of its list fell in this category with products such as bareMinerals Original Foundation; Benefit The Porefessional; and Laura Mercier Tinted Moisturizer.

According to NAILS Magazine, this Great Plains state has fewer nail technicians than anywhere else in the country (33 as of 2012 compared to California’s whopping 84,699), but that doesn’t mean manicures have gone the way of the buffalo there: The Formula X System nail kit was higher on South Dakota’s list than any other state’s.

Batting your lashes may play more of a role in Southern charm than any of us realized. Mississippi had no less than seven mascaras on its bestseller list, including Benefit They’re Real! Mascara, Buxom Blackest Lash, and Lancôme Hypnôse Dramatic Mascara.

Oklahoma took to the prairie flower colors of the Tria Hair Removal Laser more than anyone else: It made their list twice, in Peony and Fuchsia. 

None of us were surprised to see racy product names such as Too Faced Better Than Sex Mascara, NARS Blush in Orgasm, and all three Urban Decay Naked palettes light up Nevada’s list like its Las Vegas strip.

The Constitution State is classically preppy down to its moisturizer: Clinique Dramatically Different Moisturizing Lotion was one of its favorites.

Home to the city that never sleeps, New York goes through a lot of Urban Decay All Nighter Setting Spray and SEPHORA COLLECTION Multitasker Brush #45. Go figure.


We love our cat eyes dearly, but sometimes the mood calls for a look with more flair. Enter: The Jet Wing, a sweeping, statement-making eye look. Here, Sephora PRO Artist Erik Soto shows us how to layer eyeliners in a way that makes beauty take flight. BECKY PEDERSON

Use Urban Decay Super-Saturated Ultra Intense Waterproof Cream Eyeliner with SEPHORA COLLECTION Pro Angled Liner Brush #22 to mark the points to where you want your wings to extend. This look is all about drama, so we plotted our wing points nearly two centimeters out from the corners of our model’s eyes.

Once points are plotted, fill in the wing with your eye open. Stop the color once you hit your lid—when your eye is closed, the liner will make a hard 90-degree angle. Stopping the color at this point will keep you from looking like you have two black eyes.

Use SEPHORA COLLECTION Classic Line 24HR Felt Eyeliner to delicately line the rest of your upper lash line for definition. Connect the bottom of the wing to the bottom lash line to clean up the look. Use this liner to clean up any smudged lines on your wings as well. Finish the look with Marc Jacobs Beauty O!Mega Lash Volumizing Mascara.

Don’t stress yourself out trying to get your wings to match exactly. Erik says, “The wings themselves end up being different sizes because each eye folds in a different place. They’ll never be the same.” Focus instead on making the wings look proportional to each eye.


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Urban Decay / Super-Saturated Ultra Intense Waterproof Cream Eyeliner

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SEPHORA COLLECTION / Pro Angled Liner Brush #22

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SEPHORA COLLECTION / Classic Line 24HR Felt Eyeliner

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Marc Jacobs Beauty / O!Mega Lash Volumizing Mascara


Sephora PRO Artist Ilde Goncalves demonstrates the best way to get a lilac rose lip with NARS.

Bright pink lips: not as hard to pull off as you might imagine. In this tutorial, Ilde shares his tips and tricks so you too can look like you’ve had your makeup done by a professional. BECKY PEDERSON

Moisturize your lips with Pure Sheer SPF Lip Treatment in Bianca, which leaves behind a pearly sheen.

If your lips are rough, Ilde recommends doing a Dr. Dennis Gross Alpha Beta Peel: “Wipe the pad all over your face, like you would normally, and then use the very last of the formula across your lips.”

Use Lipliner Pencil in Rosebud to outline your lips—but don’t fill them in! Ilde says coloring them in completely will help the color stay longer, but it will also make your lips look flat.

“Always leave the center of the lips lighter than the edges. It gives them a tridimensional look.”

Fill in lips with Velvet Matte Lip Pencil in Never Say Never, a lilac rose. “With this, you can do a sheer layer or you can saturate the lips…whatever the look is that you’re going for.” For this look, Ilde smudged the color with his finger to make the color lighter.

“You could go back with this liner if you wanted to define the outer corner of your lips with a darker liner. It’s a way to give them dimension.” 

Apply Lip Gloss in Priscilla, a shocking pink. “With a gloss, you don’t have to apply all over.” Instead, Ilde says, “Apply mostly in the center of the lips and just blend out to the corners so it doesn’t bleed.”

Since this gloss is very bright, Ilde suggests stopping at the Velvet Matte Lip Pencil for your day look and then layering on the gloss when you’re going out at night.

Since this is a nighttime lip look, we wanted the gloss to look more polished. Ilde used the SEPHORA COLLECTION Pro Lip Brush #81 to precisely blend the gloss into notoriously hard-to-hit areas—namely, the mouth corners and Cupid’s bow. And if your lips still don’t look contoured, apply concealer around the edges with a brush (we didn’t need this step here, but Ilde recommends the SEPHORA COLLECTION Pro Precision Concealer Brush #45 if you do) and dot highlighter on your Cupid’s bow.

Don’t apply highlighter anywhere besides your Cupid’s bow! Otherwise, your mouth will look like the top of a traffic safety cone, which is not chic.