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VIDEO: FOUNDATION BRUSHES 101

Wield the best wands when applying foundation.

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🚨 DUPE ALERT!! 🚨

The Sephora Collection #53 brush ($38) vs the e.l.f. blending brush ($6)

Theses are the exact same style of brush and both are meant to do the same thing: apply foundation seamlessly for an airbrushed effect. They can also be used to contour or to apply an all-over powder. They’re both capable of being a multipurpose brush. The only difference between them is that the Sephora Collection is a tad bit more luxe than the e.l.f. brush, but for the price difference that’s so easy to overlook!

I own the e.l.f. blending brush and have felt the Sephora #53 brush in store. I was so surprised at the price difference between the two. Don’t underestimate e.l.f. brushes!

INNER WORKINGS: HAKUHO-DO + SEPHORA PRO BRUSH COLLECTION

We take you through the process of creating a luxurious new brush collection.

What happens when the best of two industries come together? Pure beauty magic. In this case, magic of the wand variety. The masters at Japanese calligraphy brush house, Hakuho-Do, have specially crafted a collection of elevated makeup tools with the Sephora PRO Team for the most dexterous application possible.

The hakuho-do + SEPHORA PRO Brush Collection includes five synthetic, yet amazingly cashmere-soft, brushes with bone-white bristles and crimson lacquer handles. In Japan, the color red carries deep significance—representing energy, heat, vitality, and power. Who doesn’t want all those positive vibes when creating their look of the day? And in honor of the country of origin, each brush is named after its shape in Japanese.

Settled in Kumano, Hiroshima, the Hakuho-Do factory has been producing fudes (the Japanese term for calligraphy brushes) for over a century, and currently houses sixth-generation craftsmen of the traditional art form—some of whom have over 40 years of experience under their belts. Of course, this detailed expertise comes with a unique, not-easily-replicated process that makes Hakuho-Do a visionary in the industry.

To manufacture these limited-edition brushes, the Hakuho-Do artisans undergo over 50 steps (all by hand!) to meticulously create top-of-line fudes.

Unlike other brush manufacturers, Hakuho-Do sorts through every hair fiber—made up of a never-before-seen patented blend normally only reserved for calligraphy tools—in order to weed out any considered less-than-premium quality. Once only the best of the fibers are left, artisans brush and shape each bristle head. After the ferrule is attached, each brush is washed and dried overnight to ensure minimum-to-no fibers fall out during application. Finally, the handles are dip-dyed, polished, and cleaned one by one.

Now, they’re ready for you to continue the artistry with your makeup application. The set is only available for a limited time, so add it to your collection for the ultimate beauty toolkit. JESSICA VELEZ

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MAKING FACES: SEPHORA COLLECTION FILTER PALETTES

Learn how to create two new looks that both deserve a double tap.

The line between the Internet and real life is blurring more than ever before. The words “hashtag” and “meme” come up in normal conversation, and we only consider someone a true friend if they follow us back on all our social platforms. Now the techie world is infiltrating SEPHORA COLLECTION with these two new Photo Filter Palettes—and we love them. When you add Sunbleached or Overcast to your collection, your eyes will receive the flattering effect straight out of the photo-sharing app. Sephora PRO artist Karoline Karakeosian has created a duo of easy-to-replicate eye looks using the 10-shadow palettes: Valencia for day, and X-PRO II for night. Follow along with the tutorials below and your next selfie might get more hearts than ever before. JESSICA VELEZ

THE LOOK: VALENCIA

We’d argue that Valencia is the most natural looking of all the filters currently on the ’gram. It gives you a subtle glow and lights up the world around you. For that same effect, this look uses the warm eye shadows found in the Sunbleached Filter Palette

THE STEPS

When applying shadow, you want to make sure it stays locked in place all day without creasing, so use a primer—try SEPHORA COLLECTION Perfecting Eye Primer. From there, pat Latergram, a slightly shimmery amber-toned color, on your lids with the SEPHORA COLLECTION Pro Small Shadow Brush #15, and blend it with Desert Rose in your crease with the SEPHORA COLLECTION Pro Blending Brush #27. To highlight the browbone, apply Whitewashed also with the small shadow brush. Next, line your upper and lower lash lines with Sandy Toes using the SEPHORA COLLECTION Pro Precision Smudge Brush #29. Finish with SEPHORA COLLECTION Outrageous Curl Mascara—and enjoy!

THE PRO TIP

“For a bronzy peach highlight, use Latergram on the high planes of your cheeks with a fan-shaped brush.”

THE LOOK: X-PRO II

Like day and night, Valencia and X-PRO II have totally different effects, something you’d notice while scrolling through since they’re neighbors on the app. X-PRO II closes in the corners of your selfie with a dark halo, while adding drama to any color. It’s the filter we’d use if we wanted to show off a smoky eye look like this one, one that’s perfectly suitable for your next “makeup of the day” look—only for, you know, night. Use the Overcast Filter Palette to model this look.

THE STEPS

Again, start with an eye shadow primer on your eyes. Then, apply Black Lace on your lids using a small shadow brush. In the crease, take a blending brush and sweep on the smoky gray color, Berlin Underground. Highlight the browbone with Flagstone, a light cream color with a little sheen in the formula with a small shadow brush. Next, line just your lower lash line with Getaway using a precision smudge brush. To finish the smoldering look, glide on few generous coats of mascara.

THE PRO TIP

“For medium-to-deep complexions, use Sandcastle or Cozy Sweater to highlight the browbone instead.”

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SEPHORA HOT NOW: THE BEST NEW SUMMER BEAUTY

Meet the freshest picks of the season.

GREAT MINDS INK ALIKE

SEPHORA COLLECTION hakuho-do + SEPHORA PRO Brush Collection

- A limited-edition partnership fusing the expertise of Sephora PRO artists and Hakuho-do, master artisans of makeup brushes and calligraphy tools.

- Each one undergoes 50 steps of handcrafting and polishing in Japan.

- First-to-market synthetic bristle blend grabs and deposits just the right amount of color.

THE NATURAL WAY TO REINVENT THE PEEL

Korres Wild Rose Vitamin C Petal Peel

- Gently resurfaces in minutes to reveal soft, radiant skin without irritation.

- The activating gel removes dead cells, while aloe vera calms and soothes.

- The Wild Rose Oil–powered mask brightens and fights free radicals with vitamin C and fruit enzymes.

IT’S TIME TO COOL YOUR JETS

Bumble and bumble Don’t Blow It

- Add fuss-free polish to air-dried styles.

- Formulated specifically for strands with some body and texture.

- Keeps hair bouncy and hydrated with a weightless, no-product feel.

AN OUNCE OF UNCOMMON SCENTS

philosophy my philosophy

- Six distinctive notes that can be worn alone or blended for a custom fragrance expression.

- Individual bottles represent facets of your personal philosophy and true self.

- The brand’s debut collection for mixing and layering—available exclusively at Sephora.

DOUBLE EXFOLIATION? THAT’S PORE LIKE IT

Dr. Brand Skincare PoreDermabrasion Pore Perfecting Exfoliator

- A dermatologist-quality refining polish powered by pharmaceutical-grade crystals.

- Combines manual and chemical exfoliators to refine, revitalize, and improve skintone.

- Cleanses and decongests with salicylic acid and lentil seed.

AN EYE PALETTE THAT’S ALL SMOKE AND MIRRORS

Urban Decay Naked Smoky

- Sultry, hazy, soft, or bold—endless smoky looks for day or night.

- A rich range of tones from warm bronzes and browns to muted grays and taupes, plus a deep black.

- Includes foolproof step-by-step tutorials and a double-ended Crease/Smudger Brush. 

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