Indigo Blue is at the center of this traditional Japanese Denim Brand
founded by Ken-ichi Iwaya in 1997, in Kurashiki-city Okayama, Japan.
Pure Blue Japan is the domestic trademark in Japan, while Syoaiya is the
overseas trademark outside of Japan. Despite the trade name difference,
all items are similarly put through a fully controlled manufacturing
process in the same factory. Everything from the material, sawing,
button kinds of parts, name tags, and to price tags are made and sold in
the same manner. Pure Blue Japan tries to make something special out of
every single one of their blue products. Their denims are of
outstanding quality and the knowledge they the company has gathered over
time is visible in the details off their raw jeans. Pure Blue Japan -
Syoaiya like to stress the original indigo color made in fully
controlled rope dyeing facility in Japan, unique touch and feel, and
excellent sewing technique.
Let’s have a closer look at @nudiejeans’ brand new fit called Dude Dan — a regular fit with a tapered leg and a normal rise. The very first model is made from 15.25oz American selvage denim form the @conedenim Mills with tobacco threads all over — the color goes by the name US Natural Indigo. Head over to the shop!