sedgwick avenue

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On this day in music history: August 11, 1973 - Eighteen year old Jamaican born DJ Kool Herc (aka Clive Campbell) throws a block party in the first floor rec room of his apartment building at 1520 Sedgwick Avenue in the Bronx in New York City. Advertised as a “Back To School Jam”, flyers handwritten on 3x5 index cards are distributed widely throughout the neighborhood. The event is filled to capacity, attracting 300 people. Herc sets up his powerful sound system in the room, spinning a mixture of R&B, Funk, Latin and Rock records. Using duplicate copies of the same record on two turntables, Herc isolates and extends the breakdown of these songs to the delight of the crowd. The event is a huge success and leads to the DJ spinning at even larger events on the streets and in clubs in and around the Bronx. However, the first party is regarded as a watershed event in history as the birth of the Hip Hop Movement. Happy 44th Birthday, Hip Hop!!!

Google Salutes the Birth of Hip Hop with Interactive Doodle

Google is celebrating the 44th anniversary of hip-hop today with an interactive doodle on its homepage. Kool Herc’s party at 1520 Sedgwick Avenue in the Bronx 44 years ago is cited as the crystallization of influences that became known as hip-hop. Google’s keyword team spoke with Kevin Burke, Ryan Germick Perla Campos who are behind the doodle. They also worked with hip-hop legends Fab 5 Freddy who was the first host of Yo! MTV Raps and Def Jam logo creator and visual artist Cey Adams. Check out their story behind the doodle,

Keyword: How did you come up with the idea for this Doodle?

Kevin: I’m a huge Hip Hop fan. Growing up outside New Orleans, it was a part of my DNA-performing Hip Hop in my high school band, adding Hip Hop to my college radio station’s rotation, and working on the set of Outkast’s “Ms. Jackson” music video in my first job out of college. Hip Hop has been a constant thread through my life and I wanted to bring my love of it to a Doodle. I developed the concept for interactive turntables, showed it to my manager Ryan (also a fan of Hip Hop), and he lost it. He said, “let’s make it tomorrow!”

OK, so people were into the idea. But Hip Hop is such a big topic. How did you decide what to focus on?

Perla: From the beginning, we were thinking big. I mean, Hip Hop touches so many parts of culture but a lot of people don’t know much about its origins. So, we anchored the Doodle to the birth of Hip Hop, and wanted to celebrate the people who pioneered the movement. We hope to give them the voice and the recognition they deserve, which is what Doodles are all about-shining light on times of history that maybe you didn’t know about. 

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On this day in music history: August 11, 1973 - Eighteen year old Jamaican born DJ Kool Herc (aka Clive Campbell) throws a block party in the first floor rec room of his apartment building at 1520 Sedgwick Avenue in the Bronx in New York City. Advertised as a “Back To School Jam”, flyers handwritten on 3x5 index cards are distributed widely throughout the neighborhood. The event is filled to capacity, attracting 300 people. Herc sets up his powerful sound system in the room, spinning a mixture of R&B, Funk, Latin and Rock records. Using duplicate copies of the same record on two turntables, Herc isolates and extends the breakdown of these songs to the delight of the crowd. The event is a huge success and leads to the DJ spinning at even larger events on the streets and in clubs in and around the Bronx. However, the first party is regarded as a watershed event in history as the birth of the Hip Hop Movement. Happy 43rd Birthday, Hip Hop!!!

4

On this day in music history: August 11, 1973 - Eighteen year old Jamaican born DJ Kool Herc (aka Clive Campbell) will throw a block party in the first floor rec room of his apartment building at 1520 Sedgwick Avenue in the Bronx in New York City. Advertised as a “Back To School Jam”, flyers handwritten on 3 x 5 index cards will be distributed widely throughout the neighborhood. The event will be filled to capacity, attracting 300 people. Herc will set up his powerful sound system in the room, spinning a mixture of R&B, Funk, Latin and Rock records. Using duplicate copies of the same record on two turntables, Herc would isolate and extend the breakdown of these songs to the delight of the crowd. The event will be a huge success and will lead to the DJ spinning at even larger events on the streets and in clubs in and around the Bronx. However, the first party will be regarded as a watershed event in history as the birth of the Hip Hop Movement. Happy 42nd Birthday, Hip Hop!!!

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Happy 57th Birthday to Kool Herc.