Wired Magazine: Clive Thompson on Why Kids Can't Search

Other studies have found the same thing: High school and college students may be “digital natives,” but they’re wretched at searching. In a recent experiment at Northwestern, when 102 undergraduates were asked to do some research online, none went to the trouble of checking the authors’ credentials. In 1955, we wondered why Johnny can’t read. Today the question is, why can’t Johnny search?

Who’s to blame? Not the students. If they’re naive at Googling, it’s because the ability to judge information is almost never taught in school. Under 2001’s No Child Left Behind Act, elementary and high schools focus on prepping their pupils for reading and math exams. And by the time kids get to college, professors assume they already have this skill. The buck stops nowhere. This situation is surpassingly ironic, because not only is intelligent search a key to everyday problem-solving, it also offers a golden opportunity to train kids in critical thinking.
Looking for research information from Malawi? Try cfinder: a new Internet Search Engine developed by two Students

Two Mzuzu University information and communication technology students have developed an internet search engine called cfinder. The fourth year students, Daniel Chiwinga and Kondwani Chimatiro, on Monday told maravi Post that they started developing cfinder in December 2011 and the search engine is now functional.

Bing è ora il secondo motore di ricerca, sopra a Yahoo

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Microsoft’s Bing overtook Yahoo in market share in December for the first time, making Bing the number two search engine next to Google, according to comScore.

The researcher found that Bing’s rise that month, to 15.1%, was due mostly to a 0.6% drop in Yahoo’s market share. The rankings come after Bing tied Yahoo in November.

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“Bing Overtakes Yahoo As the Number Two Search Engine [STUDY] ” continua su…

There is no better way to combine #ContentMarketing #SocialMediaMarketing and #SEO than #blogging.
Let’s take a look at just how powerful and effective blogging can be:
> Companies that blog get 97% more inbound links to their #website.
> #Blogs are rated as the fifth most trusted source for accurate information online.
> 61% of US online consumers have made a purchase based on recommendations from a blog.
>#SmallBusinesses that blog get 126% more lead growth than small businesses that don’t blog.

#ContentCalender #GoogleSearch #SearchEngines #ContentCuration #Google #SearchEngineOptimization

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LISNews: Is the Loss of Objective Search a Bad Thing?

Imagine a research database, that upon searching for “wind energy,” gives top results about the benefits of turbine technology to one student, while another student (with a different search history, or in a different state) is instead shown articles that focus on the noise and vertigo that wind turbines produce. Sound fishy? Google has unveiled a more personal search that does exactly this sort of thing, called “Search, plus Your World. Is this more about advertising revenue than providing access to information? For a nice review of the issue, see a competitor’s Escape your search engine Filter Bubble! When, if ever, would you want filtered results?

See also the Search Engine Land post on the subject.

Related: TIME Techland - Twitter ‘Concerned’ About New Google Search and AllThingsD - Twitter Dumps on Google for Pushing Google+ in Search
Library Juice: You would not say, "Astronomers: The Original Telescope"

To say that “librarians are the original search engine” is to concede that search engines do what librarians do, which would be another way of saying that there is no reason to talk to a reference librarian if you can just Google it.

If you want a slogan for a coffee mug, I would prefer to see one with an SAT-style analogy, like, “Librarians are to search engines as astronomers are to telescopes.” People who don’t know much about astronomy can get some use from a telescope, but we understand that with an astronomer’s knowledge it can become much more powerful as a tool for discovery. We would not say, “Astronomers: The original telescope,” and we wouldn’t think for a second that that a slogan like that would be flattering to astronomers or supportive of the astronomy profession.
Times Higher Education: Do you feel lucky? Google Books is at heart a catalogue of errors

Two years ago, Google Books was becoming the world’s largest digital library and, with an effective monopoly, seemed “almost certain to be the last one”.

The tragedy for scholars was that Google Books’ metadata - which allow users to search the catalogue - were “a mishmash wrapped in a muddle wrapped in a mess”.

Such was the argument made in 2009 by Geoffrey Nunberg, adjunct full professor in the School of Information at the University of California, Berkeley.

In response to Professor Nunberg’s critique, Google offered to correct any errors that were brought to its attention. But while this process has ironed out specific glitches in the intervening years, Professor Nunberg does not believe it has made a fundamental difference.

I come across this stuff all the time. It’s particularly frustrating because the information is out there and available, but the mislabeling may mean that the information isn’t found by those looking for it.

And don’t even get me started about the government publications that are only offered in snippet view. Um, that stuff is not under copyright, JUST GIVE IT TO ME.

Use #Hashtags
It has been shown time and time again that #socialmedia posts with hashtags get more engagement.
Hashtags make your #content easier to find and also let you take advantage of trending topics.
When it comes to #Instagram in particular, more hashtags means higher #engagement.
Anywhere between five and 11 seems to yield the best results.

#Keyword #SEO #Communities #Forums #Audience #Comment #Sharing #Tweeting #Traffic #Sales #SearchEngines #Google #SearchEngineOptimization #AudienceParticipation #SocialMediaEngagement

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PC World: Yahoo, Bing Beat Google in Search Success Rate

I’ve often used Google to look up word definitions, and thanks to the way it displays results, it’s not uncommon that I don’t click through to any of the sites it uses (since what I needed is shown in the excerpts). Obviously they have to use some concrete metric to gauge success, but clickthroughs aren’t the whole story.  Still, this is interesting; I wonder what it is that makes people more likely to click through results on Bing/Yahoo than on Google. I may have to try those more when doing my reference work.

Even though 66 percent of all searches in July were conducted using Google’s search engine, more than 80 percent of searches conducted on both Yahoo and Bing were successful, compared to only 68 percent of Google searches. Experian Hitwise, the online competitive intelligence company that released the figures last Thursday, defines a successful search as one that results in a person actually clicking through to a Web site.