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Organization is a competitive advantage in the creative world. Scott Belsky explains how every meeting, brainstorm, or a personal project can be reduced to just three things.

See more from our Work Smart series.


“Ever find yourself jumping from idea to idea, hooked on the high of idea generation but never completing any one project? 99% Conference speaker Scott Belsky breaks down road-tested methods for seeing ideas through to the finish.”

We’re using our “hibernation period” to come up with bigger ideas and plans for PdP in 2012. :)
Here’s something for those of you who are brainstorming on your own projects as well.


Still hibernating,
The PdP Team 

¤ Today I’ve completed a very thorough and active reading of this book. In all honesty this is the most inspirational read that isn’t fiction, non-fiction, poetry, or non-narrative that I’ve encountered in a while. It certainly has motivated me to polish my creative process throughout the reading and now after. It’s been a most practical guide to attain a greater focus on my creative endeavors.

Scott Belsky is the man for this piece of work. He is that dude for the work he does period (CEO of the Behance Network). I’ve been recommending Making Ideas Happen for the past couple of weeks to many people I know personally. I’m now recommending it to you all.

As a creative novice, enthusiast, or professional in any medium. As an aspiring entrepreneur or full-fledged business. As a person with any mindset for achieving anything at all. I highly recommend this book. If you ever wondered how to be more focused on a project or set of goals, how to engage others to support and/or challenge you towards it, and how to remain motivated whether that goal is accomplished or not, Making Ideas Happen is the book to read!

After you read Making Ideas Happen, here’s more related resources that will benefit you. 

Behance Network | The99Percent | Action Method Online

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Most ideas never happen because they get abandoned along the way. Here are some ways to survive the “project plateau.”

We believe that “networking” is sharing. People listen to (and follow) us because of our discernment and curatorial instinct. As we share our creations as well as what fascinates us, we authentically build a community of supporters that give us feedback, encouragement, and lead us to new opportunities. For this reason and more, we often (though, not always) opt for transparency over privacy.

via: behance

Subtlety is key in good makeup, and the artists at Behance have subtlety mastered. Without the excess of mascara and a face covered in “cakeup”, they have shown that with good foundation and the right blends, a little can go a long way. Check out the Behance network on their website, and some more of their beautiful work below: 

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Some Books We Recommend

Here are three books that are must-reads for anyone who wants to be more educated, aware, and active in their musical careers in 2013:


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All You Need to Know About the Music Business, 8th Edition by Don Passman

This is the bible for anyone trying to get into the music business. Don Passman has a great way with words, simplifying even some of the densest, driest aspects of the biz (royalty computations and admin deals, anyone?). It’s comprehensive and navigates the messy waters of music better than most other books could. If you want to get into the biz but aren’t sure where to begin, this is a great place to start. If you’re sold, you can purchase here.


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The Power of Habit by Charles Duhigg

This is a must-read for anyone with bad habits–do you waste a lot of your time or energy doing things that are ultimately unproductive? What about all those hours you spend browsing Facebook, music blogs, SoundCloud or YouTube in the name of “research”? Duhigg might be able to help you become more aware of yourself–what gets you going, why you do certain things–and most importantly, he might help you break some of those bad habits and cultivate the good ones. More music-making/lyric-writing/tour-planning and less time-wasting in 2013. You can get started now and purchase here.


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Making Ideas Happen by Scott Belsky

This may be your greatest life-changer. Written by the CEO and founder of a pretty awesome and easy to use digital portfolio-building website called Behance, this book offers a no-nonsense guide to how you can harness your creativity and be more proactive. Belsky dispels the myth that creative people can’t also be organized and efficient, and lays out a simple but brilliant set of steps you can follow to GET MORE DONE. Don’t let you creativity go to waste. Get those melodies laid down, songs written, tracks edited, beats produced, gigs booked, and follow-up emails sent. In other words–you guessed it–less time-wasting in 2013. Get your shit together now and purchase here.

-Artist Edu. Crew

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Great tips from Scott Belsky on how to stop living someone else’s to-do list. See more from our Work Smart series!

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Work in your overlap

The greatest achievements happen in the overlap of three things: Your genuine interests, skills, and opportunities.

To find success, work within your overlap.

Dreamers, Doers & Incrementalists

Dreamers are fun to be around, but they struggle to stay focused. In their idea frenzy, they are liable to forget to return phone calls, complete current projects, even pay the rent. While Dreamers are more likely than anyone to conceive of brilliant solutions, they are less likely to follow through.

Doers don’t imagine as much because they are obsessively focused on the logistics of execution. Doers get frustrated when, while brainstorming, there is no consideration for implementation. While Dreamers will quickly fall in love with an idea, Doers will start with doubt and chip away at the idea until they love it (or, often, discount it).

Then there are the Incrementalists — those with the ability to play the role of both Dreamer and Doer. When imagination runs amok in the Dreamer phase, the Incrementalist begins to feel impatient. The developing sense of impatience brings on the Doer phase, and the idea at hand is pushed into execution. And when the time comes to pull back and dream again, the return is a welcome relief from being buried in the managerial mind-set. 

You might think that becoming an Incrementalist is the Holy Grail for making ideas happen. Unfortunately, Incrementalists have the tendency to conceive and execute too many ideas simply because they can. This rare capability can lead to an overwhelming set of responsibilities to maintain muliple projects at the expense of ever making one particular project an extraordinary success.

In my research, I came across many Incrementalists who were known within their communities for their many projects but never on a global scale. The Incrementalist’s brands, products, and ideas are seldom sufficiently pushed to their full potential.

While a Doer and a Dreamer are best paired with each other, Incrementalists can thrive when they are paired with either one. Incrementalists  are the “O” blood type of the world of collaboration — the universal donor. 

— Scott Belsky, Making Ideas Happen