We’ve talked a lot about Bieber’s management and how well they handled his comeback. Saw this article today and thought it was interesting. Especially Braun saying it was worse than anyone knew. Honestly, that means to me that they are better than we thought. They kept the worst of the meltdown from the public when the public was gleefully watching his fall from grace.
Also, this is what managers do, they protect clients and downplay problems, they don’t advertise them.
Meet CL, The K-Pop Star Who’s Actually About To Cross Over.
She’s co-managed by Scooter Braun and has beats by Diplo and will.i.am. For the first time, she’s also doing her own thing.
Since the age of 14, CL has been groomed in the art of stardom. That’s when the South Korean singer and rapper born Lee Chae-rin signed to the behemoth YG Entertainment, where she’s thrived as a member of the K-Pop girl group 2NE1. But in Los Angeles, where she has been working to launch her solo career with an English-language album, CL is away from the nest and flying under the radar for the first time. “I’m not really used to just walking around,” she tells me. “I went to an Usher concert, and it felt so weird because no one was taking care of me. I went with Diplo, but I got lost. I was looking for him for like an hour, but couldn’t find him. Everyone was pushing me around, asking me if I’m Japanese, Chinese—it was amazing.” At least for now, America offers CL the thrill of feeling un-famous.
Besides PSY, with his unexpected viral hit “Gangnam Style,” no one from the technicolor dream world of K-Pop has been able to cross over in the States yet. But the 24-year-old CL is a strong contender. Part rapper and part singer, she’s beautiful, talented, swaggy, and fluent in English due to a youth spent in international schools. She’s got big supporters, too: she has been recording with Skrillex, Diplo, and will.i.am, and her career is being co-managed by YG and Scooter Braun, the impresario who launched Justin Bieber and Carly Rae Jepsen. What was (Scooter) Braun’s advice for navigating the tricky climate of pop? “Be a boss ass bitch,” CL says. “I have more freedom with Scooter.”
In a country that prefers its celebs a little unhinged, and where the blunt-smoking, #NoFilter Rihanna is the current gold standard, CL seems to understand that she might need to unlearn a little polish if she wants to win over new fans. Though she often speaks like a woman who’s been media-trained since childhood—repeating generic press-release phrases like “express myself,” “the real me,” and “more personal"—there are hints of a ferocity underneath the polite sheen, and she’d be wise to exploit it. "I don’t want a ‘good’ image. I’m not the standard Asian girl,” she says definitively, if still vaguely. “I think about this a lot: there is not a single Asian pop star who has done this.”
Her solo album doesn’t have a title or a release date yet, but CL seems content to be figuring things out as she goes. “Back in Korea, I’m always in the studio with YG people,” she says. “I’d be given a song, and I’d cut it. But here, I write completely by myself. The last time I recorded at the house, I just invited my friends over to feel a little more natural. I’m feeling artistic.”
Though she never criticizes YG’s management style—rumors allege they’re so protective she’s not allowed to have a boyfriend—she cautiously lets on that she’s determined to make her mark without worrying what the powers-to-be have to say. “There’s this one song that I’ve been working on that everyone on my team hates—my manager is going to kill me for saying this—but that’s why I’m excited about it,” she says. “I love that people find it difficult.” Is this a sign that she’s starting to rebel, to make music that pleases her instead of a massive corporate label? “Some people want to tell me what’s right for me, and I have to stick up for myself all of the time,” she says, before swallowing her words and stopping herself. “No, I don’t want to rebel. I’m always open to listen. And then we compromise.”
Pre-order CL’s issue of The FADER now. It hits newsstands on May 12th.
Hi everyone!!! So I know this is a total long shot but I need to ask you all for a favor. Yesterday evening my community lost a wonderful girl named Erin Jeffers in a head on collision. She was only 16 and there was never a time she wasn’t making someone smile. She was such a good hearted and down to earth person who was tragically taken from us at a young age. Her twin sister, who thankfully managed to survive the wreck, feels incredibly guilty as she was the one driving. Erin absolutely loved Justin Bieber and always said that when she passed away she would want him to sing at her funeral, now we all know that’s a long shot that will probably never happen but we’re trying so hard to get his attention even if it just means he tells her family how sorry he is. So here’s where I ask the favor I mentioned earlier… I know the tumblr community is full of amazing people so I thought maybe you guys could help us all out by sharing this picture and clicking the link below and tagging Justin in the comments, everything helps so please please take 5 seconds out of your day to reblog and comment, it would absolutely mean the world to all of us.
Scooter Braun is not particularly well liked for various reasons (some valid, some not so much), so people are understandably anxious about the possibility of him managing 1D (IF IF IF that’s the plan, it may not be).
But please remember that after 5 years with Modest, 5 years working with Sony and Simon and 2 years of hanging out with the Azoff family, the members of One Direction are not kids any more. They are adults with solid experience in the music industry and they will literally write their own ticket with their next management company.
They will be in the power seat for negotiations with new management and NO ONE will EVER have the kind of control over them that Modest has had for the last five years. Not even Irving Azoff. They will actually be making the decisions (good or bad) that they claim to have been making all along.
So remember that when we’re talking about different possibilities and you want to start hand wringing.
Also remember that if they come out with a new perfume or line of jewelry or cheesey tween sportswear. It’s on them once that change is confirmed. They may get bad advice from a new manager that leads to poor choices, but I feel confident that we’ll be unable to point fingers at “management” for whatever happens in the future (barring serious financial mismanagement or something like that by a sketchy manager - but the ones we suspect are probable replacements are not known for that kind of fuckery. Plus they’ll likely have some heavy hitters auditing the accounts).