samburu people

Samburu runners were famously portrayed in a late 1980s Nike commercial, in which a Samburu moran’s words were translated into English as the Nike slogan “Just Do It.” This was corrected by anthropologist Lee Cronk, who seeing the commercial alerted Nike and the media that the Samburu moran was saying “I don’t want these. Give me big shoes.” Nike, in explaining the error, admitted to having improvised the dialogue and stated “we thought nobody in America would know what he said.“

Sacred Ololokwe Mountain

Towering over the Samburu plains in Northern Kenya. Over 2000 meters above the flat plains, Ololokwe is a sacred mountain for Samburu people. Also known as Ol Donyo Sabache by some but most people prefer to call it Ololokwe.

Samburu are a semi-nomadic ethnic group who are related to their more famous cousins the Maasai. I was fortunate enough to spend few days with Samburu people, trying to learn as much as I could about their culture and history, it was an experience that I will never forget.