I genuinely don't understand how Madoka Magica appeals to everybody, while Sailor Moon and PreCure apply (mainly) exclusively to girls. But maybe that's because I'm a dude and most of the time I can't recognize subtlety very well.
Because it doesn’t brand itself as a girl product, Precure and Sailor Moon are incredibly obvious they are marketed toward girls (ESPECIALLY Precure), Madoka is just a story about Magical Girls in a dark world.
Since Toei is low on budget, why are they even making a new Dragon Ball Z movie,New pretty Cure season and movie and Sailor moon Crystal? And they also started making a anime adaption of WT and the quality is just plain horrible. I can tell they’re trying to earn money with it but… yeah… they own like so many popular animes and yet why are they low on budgets?