sachs bicycle


Joe Bell for Bicycling Magazine July 2015: Outtakes

I think this level of craft in bicycle paint is so rare, and possibly going away forever. Late last year I met Joe Bell’s assistant John (last name?) at a party in Ventura, and through that conversation I got excited to try and do a story about Joe. Luckily Bicycling Magazine was interested. So many of the most celebrated American custom bicycles have been painted by Joe. Happy to see him acknowledged in a national magazine.