rush associated labels


On this day in music history: April 15, 1995 - “This Is How We Do It” by Montell Jordan hits #1 on both the Billboard Hot 100 and R&B singles charts on April 1, 1995 for 7 weeks. Written by Montell Jordan, Oji Pierce and Ricky Walters, it is the debut single and biggest hit for the Los Angeles, CA born R&B vocalist. Born Montell Du'Sean Barnett, the 6’ 8" tall singer attends Pepperdine University in Southern, CA, graduating with a degree in Communications in 1991, before beginning his music career. While being managed by radio DJ Paul Stewart, Stewart plays Jordan’s demo for Def Jam founder Russell Simmons, who immediately likes what he hears and makes a deal to sign the singer to the label’s RAL (Rush Associated Labels) imprint. A long time fan of rapper Slick Rick, Montell and producer Oji Pierce write a party song around a sample of Rick’s classic “Children’s Story”. For several years, Def Jam had turned down numerous requests from other artists to sample the song, before granting permission to Jordan. Once the single is released in early February of 1995, it is an overnight smash. Entering the Hot 100 at #93 on February 25, 1995, it races to the top of the chart seven weeks later. After fifteen years as a recording artist, Montell Jordan leaves the music business in 2010 to become a minister. “This Is How We Do It” is certified Platinum in the US by the RIAA.