The biggest shock to design purveyors today? Loss of the roundrect.

This is the roundrect, and Apple “owns it. 

The new iPod Nano loses the roundrect in a number of obvious ways, despite technically using rounded corners in the front glass face. The new iPod Touch apparently still embodies the roundrect (after seeing the hands-on photos), but the display photo shown during the unveiling definitely was had a shape more akin to an imperfect bar of soap. No one knows why Apple failed to render with more consistent lighting effects.