rose swarbrick

Factory PR’s VP @RoseSwarbrick has seen a Fashion Week or two - get her insider scoop on #FashionWeekEssentials

What are 3 things you consider most essential for fashion week?

  1. Water – plenty of it, especially when you’re out at parties and before bed.  I drink about 3 liters a day. Water really is a girl’s best friend.
  2. Shoe petals – we represent some pretty major shoe brands (Camilla Skovgaard and Ruthie Davis) and getting around in towering heels all day and night only gets harder with age.  Shoe petal pads are like a little gift from God to your feet.
  3. Vegemite - There is no better start to a hectic day (and potentially after a hectic night) than Vegemite on toast. It’s a super weird and salty Aussie thing that you spread on toast. It’s full of Vitamin B so it gives you a nice pep-up, and a good breakfast is crucial to being in top form.

Do you have any fashion week preparation rituals?

I always try to get out of town for a weekend leading up to Fashion Week.  It’s easy to get caught up in the drama and mayhem, and I feel like some fresh air and outdoor activity helps to relieve stress and ground me.  I go skiing and horse riding upstate.

What are you anticipating to be the top trend for Fall 2012?

The trend that I am looking forward to embracing is sherbet colors.  So pretty.