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A video posted by victongai 倪傳婧 (@victongai) on Jan 23, 2017 at 12:24pm PST

Lucky Rooster Part 1

Victo Ngai

A billboard + online Year of the Rooster New Year celebration collaboration with Apple.

Agencies: Amanacliq, Altavia-Group, Mediaartslab, MAL, TBWA

Project Manager: Edie Cheng

Art Director: Mesu Lu

*Special thanks to everyone who has sent me wonderful photos of the rooster billboards!