I have the right to make the rules because I cut the clips, colored the frames, made it into a gif and it’s mine. When the tumblr for the channel that airs the show reblogs me and supports me, I know that what I am doing is allowed. It brings them free publicity and my packs help people for roleplaying bringing free publicity to new faces and their movies and shows.
When someone reposts/edits/takes my gifs, tumblr will remove them and send that reposter a message about breaking tumblr guidlines of stealing the works of others. That is the difference.
And we all edit differently. My coloring is actually pretty unique and my stuff is watermarked, and when the frames match up completely, it’s easy to tell the work was mine.
I’m not sure what prompted these questions but I do feel like they were meant to put me on the defense, but I’ve been getting them for years as people try to justify taking the gifs I made. Simply if someone can’t follow my rules, they should just use other gifs, or make their own, since as you said the footage is readily available. I work hard to make gifs of good quality for people to rp with, that has earned me the right to dictate how I want them used. And being used to gain others attention is not appropriate no matter the medium.