“But yellow jumps off online pages and it can support both dark and bright type and graphics. Also, it carries no gender association and can signify anything from sunshine and optimism to a danger warning, making it a strong choice for a variety of genres and topics. “A designer will do what they think works, and then we’ll present it, and if it happens to be on white they’ll say, ‘Oh, can we see it on a color?’ Rather than change the whole design, it’s simpler to go ‘OK: yellow,’ ” Ms. Schiff said.”
Wondering why so many of your favorite new books are yellow? Amazon might be to blame.