Veronica Mars Boss Rob Thomas Shares 'Six-Episode' Revival Update
With the Gilmore Girls revival behind us, it’s time to reopen our investigation into a second Veronica Mars reunion project.
By Michael Ausiello

At the Television Critics Association winter press tour last week, Thomas — who was promoting iZombie Season 3 — revealed that the potential continuation would consist of a half-dozen hour-long episodes. “Kristen and I both want to figure out some way we could do a six-episode Veronica Mars mystery,” he shared. “If I were a betting man, I bet that it will happen. I just don’t know when it will be.”


A cult classic beloved by its legions of devoted fans (“Marshmallows”), Veronica Mars put a truly fresh spin on the TV mystery genre. The show was set in sunny, wealthy Neptune, California, where things weren’t so bright for teenage sleuth and social outcast Veronica (Kristen Bell) and her father, Keith Mars, a disgraced police chief now running a private detective agency with his talented daughter. Former young adult novel author Rob Thomas (Party Down, iZombie) created the show, a modern-day combination of equal parts noir and Nancy Drew, and it ran for three seasons on the UPN and then the CW. Here’s why Mars disappeared in 2007 (only to be resurrected in 2014 as a crowdfunded movie).


Originally posted by hanitjemars

TV networks are a business, and low-rated TV shows tend to be a poor investment. In its first season (2004-05), Veronica Mars ranked a dismal #148 out of 156 total shows. It ticked up a bit to #145 in its second season, and #138 in its third and final run. All the while, total viewership held steady at about 2.5 million viewers. (The only shows with fewer viewers that year were other CW shows—and they were all soon canceled, too.) Said CW entertainment president Dawn Ostroff at a TV industry event shortly after the cancellation: “We really tried every single year to bring in more viewers and we just weren’t able to crack it.” Maybe, but the network didn’t do Veronica Mars any favors by scheduling it against Fox’s American Idol at the peak of that show’s popularity.


Originally posted by karamelka

In 2006, there were six broadcast networks: ABC, CBS, NBC, Fox, and the smaller, forever financially struggling “netlets” UPN and the WB. The two debuted in 1995 and both catered to younger, hipper audiences, which led to a cannibalization of viewers that left both networks losing money. The solution: They merged into a new network called the CW. Those initials stand for “CBS” and “Warner Bros.,” the same Warner Bros. that ran the WB. This really meant that the WB absorbed UPN, as more WB than UPN shows survived the marriage. Over time, more and more of the old UPN shows disappeared, particularly the expensive-to-produce scripted series. Among the first to go was Veronica Mars.


Originally posted by agentsmars

Even though CW corporate sibling Warner Bros. Studios produced Veronica Mars, it was canceled because it couldn’t draw in new viewers. That’s because the CW was going after a couple of very specific audience niches, and Veronica Mars—a difficult-to-categorize show that was a little funny and a little dramatic—didn’t fit in. It wasn’t an African-American sitcom (like Girlfriends, The Game, and Everybody Hates Chris) and it wasn’t a teen soap (Smallville, One Tree Hill, Gilmore Girls).


Originally posted by -veronicamars

Veronica Mars ran on broadcast TV just before the so-called “Second Golden Age of Television,” and before streaming services enabled the phenomenon of “binge watching.” Before shows like Breaking Bad and Game of Thrones were appreciated for intricate plotting that required a viewer to pay close attention and watch every episode in order for maximum understanding and enjoyment, TV shows that dared to be innovative, cinematic, and complicated were often critically acclaimed but commercially ignored. (Veronica Mars aired around the same time as Arrested Development, another show that pulled in a small but devoted audience of fans who appreciated precision.)


Originally posted by loislance

While Veronica Mars was still on the air, some CW executives asked Thomas to write a show about rookie cops. He countered with the idea of making the fourth season of Veronica Mars jump forward in time to show Veronica in her first year as an FBI agent, and they produced a pilot presentation (a mini-episode about 12 minutes long). While well-received by CW brass, the reboot/spinoff wasn’t meant to be—Thomas is pretty sure CBS president Les Moonves, who had a strong hand in programming decisions after CBS took co-ownership of the CW, personally nixed the idea of renewing the low-rated show with a new premise.


Originally posted by veronicaneptunes

Probably seeing the writing on the wall, Veronica Mars creator and showrunner Rob Thomas had already secured his next gig by the time the series was wrapping up its third season. He was hired on as a writer and producer for ABC’s Miss Guided, a sitcom starring Judy Greer as a high school guidance counselor. Thomas was quickly promoted to showrunner and executive producer, but left the show after only a few weeks due to creative differences. Miss Guided was ultimately a midseason replacement that aired only seven episodes in the spring of 2008.


Originally posted by sylviasatterthwaites

Veronica Mars’s hardcore fans couldn’t let go, and neither could the show’s talent. For years after the cancellation, Rob Thomas and Kristen Bell mentioned the possibility of a movie in interviews. It seemed like a longshot for a studio to finance a big-screen version of a show very few people watched, but then along came Kickstarter. In March 2013, Thomas launched a drive on the crowdfunding site to finance the movie directly from fans; within 30 days, the project had collected an astonishing $5.7 million. Thomas took a screenplay and his Kickstarter money to Warner Bros., and the studio kicked in a few more million to get the movie made. It was released to theaters and to video-on-demand platforms in March 2014.

* Rob Thomas meant reason number 6
Veronica Mars, 'Veronica Mars' - Hollywood's 50 Favorite Female Characters
Played by: Kristen Bell

Creator Rob Thomas got the idea for the wisecracking teen detective when he was working as a high school teacher. “There is no more self-conscious people in the world than teenage girls,” he says. “So when I was coming up with the character, I wanted to write a teenage girl who had been to hell and back and no longer gave a shit what people thought of her. That was her superpower.”

Rob deserves better....

There’s support & there’s using. It’s obvious which one happened tonight! (Hint: You don’t show up w/a sharpie & a publicist when you are supporting).

You are there to support his project not promote yourself!

Lucky for Rob, his wife, Kristen knows how to show her support even if it has to be from afar!

The way Veronica has looked at Logan and the way she looks at you, you know you aren’t going to be the winner. At the end of the day you can’t compete with what is going on between the two of them.
—  Rob Thomas on Veronica and Logan’s final interaction and the way he asked Chris Lowe (Piz) to handle it

anonymous asked:

Dear MN, thank you for pointing out to people that "Yes, this woman is only a selfish beard using Rob for her own selfish reasons." RK are much too nice!! He can put his foot down in the future, because her showing up was just too much. You could tell she wasn't expected to be there. Even by the look on her own face, she was scared to approach him! But being the delight that Rob is, he didn't let her stop his special evening. Chloe M.

You are welcome Chloe…but let me just state again…

Yes her behavior was selfish, but this behavior is obviously condoned by Rob and Kristen for their own selfish reasons.

I can accept their reasoning, I don’t always have to like it though.

But it will be up to Rob and Kristen to put an end to this, only they have this power and I don’t see them doing anything as long as this continues to work for them as it is.

As for what if any fall out comes from all of this they will have to accept whatever comes their way. I think right now they think what ever the ultimate price they’ll have to pay its worth it in the meantime to have a real private life as well as very public careers.


Stephen Colbert talks about how Veronica Mars has more money than Trump




SNL opening: Donald - if you didn’t like me then, you’re really probably not gonna like me now because I’m hosting SNL and I’m, like, so gay, dude.’