rob dyrdek foundation

Rob Dyrdek Launches Clothing Line With DC Shoes | Fantasy Factory | September 2012

Rob Dyrdek Launches Clothing Line With DC Shoes – Fantasy Factory September, 2012

 

 

 

 

This past week I had the fortunate privilege to attend the launch of Rob Dyrdek’s new clothing line for DC SHOES. The event was held at Dyrdek’s famed, Fantasy Factory in Los Angeles, California. The night kicked off with a Belvedere sponsored vodka bar and included a Red Carpet with the traditional step and repeat, where I had a chance to grab a few moments with the entrepreneur, athlete, mogul, funnyman—and now designer, Rob Dyrdek.

 

        

                 Photo above: Rob Dyrdek credit: Kai He for The Los Angeles Fashion Magazine 


Dana Elizabeth:Rob, so nice to meet you—so talk to us about the new collection. What makes this so different?

 

Rob Dyrdek: How you doing, Dana?

 

Dana Elizabeth: (Laughing) Hi, Rob—I’m great, how are you doing?

        

                 Photo above: Rob Dyrdek credit: Kai He for The Los Angeles Fashion Magazine 

Rob Dyrdek: I’m good Dana—Yeah, it’s really just like this…we call it Dyrdek. It’s basically a revamp collection or line within DC. I basically hired a kid, that’s like one of the O.G. designers from DC that went on to do other things, to work with me to create it. Basically we just built like a traditional skate athletic line that DC is known for. We just made different subdivisions, from Throwback, to Alumni, to just different looks and feels that are all athletic based—all skate athletic.

 

       

                         Photo above: Rob Dyrdek and Dana Elizabeth - Photographer: Jan Lim 


Dana Elizabeth: So what role in design did you play, did you play a part in the design of it?

 

Rob Dyrdek: Yeah, full on. I mean because basically in the past I would let DC designers kind of deal with it—and I was never really satisfied. So I basically hired someone full time to kind of work with me, to be next to me–so we developed this thing, like top to bottom and really defined it. So that was really like the re-launch of my brand within DC. I really pushed and pulled each graphicto every single piece top to bottom…

 

Dana Elizabeth: (Nodding) Now, I know you also have a charity, The Rob Dyrdek Foundation. What sort of plans do you see in the future for the foundation? Do you have anything coming up on the horizon that we should know about? Anything happening in the near future?


      

                 Photo above: Rob Dyrdek credit: Kai He for The Los Angeles Fashion Magazine 

Rob Dyrdek: I mean for me—its just about building skate parks all over the world. For me it’s about continuing to build partnerships with corporate brands, and raise money—and partnerships with cities and build skate plazas anywhere I can…

 

Dana Elizabeth: You know, I grew up in Los Angeles and I never really saw a ladies skate-clothing brand really take off. Do you see yourself designing a clothing brand for girls?

 

Rob Dyrdek: I would love to eventually. As it evolves, a lot of the pieces in this collection we designed for girls. You know eventually each time I launch a new collection I’d love to have a girl line be completely connected to that…all the way down to footwear.

 

Dana Elizabeth: Can you talk a bit more briefly about each sub-division of each line in the Dyrdek collection. How are they different?

      

                  Photo above: Rob Dyrdek credit: Kai He for The Los Angeles Fashion Magazine 

Rob Dyrdek: You know, yeah–I think throw back is more of an ‘Old School’ baseball, and then Alumni is a more collegiate vibe, The Heritage is more of a modern take on some of the classic, DC Shoe Co. USA graphics and stuff—and kind of making them our own. You know there’s one that has more Camo in it…each one has a similar vibe but each with a unique flavor.

 

Dana Elizabeth: Where will the line be available?

 

Rob Dyrdek: Everywhere, from core-skate shops to PACSUN, to Tilly’s, Zumiez and online…

        

                   Photo above: Rob Dyrdek credit: Kai He for The Los Angeles Fashion Magazine 

After our interview, we posed on the step and repeat for a few quick photos together. Rob Jokingly added, as cameras flashed back and forth—“Let’s get it Dana.” Laughing, I joked, “Should we pose together?” Rob’s response, “I’ve only got one pose Dana, and you’ve already got it.” Laughing we snapped a few more photos before heading into the party. The easy going and likeable Dyrdek stayed behind making sure that every interview request and photo-op was fulfilled before he joined the crowd.

       

               Photo above: Rob Dyrdek credit: Kai He for The Los Angeles Fashion Magazine 

The night continued well into the wee hours of the morning, with special musical performances by, Guccimane and Chris Brown. Partygoers mingled around the factory enjoying drinks and hors d’oeuvres.