My friend Emily was one of the journalists aboard the now infamous Rihanna 777 tour. 7 shows, 7 days, 7 countries with hundreds of invited music journalists, assistants, and a handful of contest winners to chronicle each moment with RiRi. But that’s not what happened exactly.

If you haven’t been following, shit got cray. Scroll through #RihannaPlane on Twitter. Emily details her experience here and it’s all very interesting and telling of our consumption of media and how this tour will affect marketing promotions. As she writes, “In the end, the 777 Tour turned into a story about the media rather than Rihanna herself. It became a mirror into the way the contemporary, Internet-based press covers an event.”