Pepsi be like: Hey kiddos, isn’t protesting so cool? So BAE? So LIT? Also you guys need to learn how to respect authority :/ Here’s your favorite skinny white celebrity giving our product to a police officer! Be more like her. Stop yelling about your “human rights” and consume our product.
for those not understanding why people are making ‘such a big deal’ out of this, read:
Because it perpetuates the narrative that a police officer just has to smile at the crowd to fix all of the things they are protesting. Because it makes protestors look mean and threatening if they don’t accept the smile of a police officer. Because it minimizes the way protest functions, and the fact that people are protesting the whole broken and racist system of violence and police brutality, particularly against people of color, not necessarily the specific officers who are standing in front of them. Because it communicates that if we just did a nice thing for a person on a different side from us, we could solve all of our problems, and protestors just need to take that step. This commercial is tone-deaf and damaging to the protest movement in the United States, a movement based on our most fundamental civil rights.
So I’ve seen the discussion and conversation about the Kardashian segment on the Late Late show with Harry being asked if it’s true/right that she (Kendall) ‘lays’ all day. A pun playing on the other guests chickens which he named after the Kardashian females.
It’s this type of subtle sexism and disrespect that infuriates me. Would they have asked Kendall about her sex life if she was there - NEVER. Harry (who we are meant to believe was Kendall’s sexual partner) is now 'dating’ Tess doesn’t get asked what frequency he’s getting laid but will shade Kendall and infer she’s a got a high sex drive at best or a slut at worst.
What makes it worse is that you’ve got three men there sitting there making that joke about the sex life of their apparent friend (if not ex).
Would they like their mum, their daughter, their sister described like that - my guess is no. So if that’s the case why do it to ANY OTHER FEMALE. This disrespect (and call it what it is, it’s not just a joke) is insidious and pervasive and makes people think it’s ok to treat women like objects.
Harry I love your music especially some of the new album, but the way your treating females as a commodity to sell a story or get a quick laugh isn’t ok. You talk about being a feminist, guess what that means more then posting about the womens March. Stand up for women and call out this shit not just participate.
To Harry and his team, not to mention James please try harder cause this isn’t good enough.
Scene: Three white dudes sitting around a meeting table, at Pepsi HQ.
Marketing dude 1: So guys, I’ve been thinking, protests are huge right now. How about we integrate protests into our commercial concept?
Marketing dude 2: Great idea, Chad! Man, what is all that protesting about anyway?
CHAD: I have no idea Bryce, but its HOT.
Marketing dude 3: You know what else is HOT? The Kardashians.
CHAD: Good thinking, Brad. So how can we put it all together?
BRYCE: I’ve got it guys. So here’s the scene, a protest , right–
CHAD, interjecting: — not political though, like, just a protest
BRYCE: (excitedly) yeah, yeah exactly. A protest is going on, and then switch scenes– Kendall is doing a photo shoot—
BRAD: –You know she’s a model?
CHAD: Wow, so hard-working.
BRYCE: –anyway she sees the protest. And she’s like, so “woke” right–
CHAD: That’s a hot phrase right now.
BRAD: What does it mean?
BRYCE: It means like, “trendy”, but with politics or whatever.
CHAD: That doesn’t sound quite right.
BRYCE: Whatever. ANYWAY, So Kendall is like “oh a protest!” and the crowd of protesters approach a wall of police–
BRAD (excitedly) : in riot gear???!
CHAD: No no, not riot gear, we don’t want to make the police look bad.
BRYCE: Ok yeah. they’re monitoring peacefully. and the protesters are all happy and dancing.
CHAD: yeah man, I went to Coachella once, and that’s totally like a protest, so we can do like a Coachella aesthetic.
BRYCE: OK ok guys so here’s the kicker right? Kendall joins the protest, and she’s got a Pepsi, right? And so she walks up to one of the police, and she gives him a Pepsi- and then like, the protest is solved!
BRAD: OH man that is SO good
CHAD: Bryce you are a genius.
(A manager pokes his head into the meeting room)
MANAGER: Hey guys, what have you got for me so far?
CHAD: Well, we’ve got a kind of “Pepsi solves World Peace” vibe going.
MANAGER: That sounds pretty good– hey make sure you throw some “diversity” in there, ok? Our market testing numbers show that people like that.
CHAD: Yeah of course- already on it!
(Manager smacks the door frame twice, then leaves)
BRAD: Well…. Kendall is like… not white, right?
BRYCE: I’m not sure dude, but “Kardashian” doesn’t sound white
CHAD: “Jenner” does though….
BRAD: ok ok, we’ll find a way to get some diversity in there. We can ask Areeb from product management!
CHAD: Ok so the idea is; An apolitical protest is going on– for world peace or something– and Kendall sees it while she is modeling. And she’s so “woke” so she leaves her shoot to join the cause. She’s like, just another person, “just like everyone else” type of deal.
Cut in Coachella scenes- but like– with diversity– she moves through the crowd, she’s got the Pepsi, and she brings the Pepsi to the police.
BRAD: The upstanding professional “serve and protect-ors”
CHAD: Exactly. So she brings the Pepsi to the police and the vibe is, like, a peace-offering