As the third quarter Rajars have come out, once again there is this bizarre narrative that Nick is not doing well and is at risk of being sacked. This usually comes from people misunderstanding how UK radio works, so as a former radio station manager in the UK let me tell you about Nick’s current situation.
First of all, Rajars measure listener numbers by placing seven-day listening diaries in 110,000 households. (Current UK population is 65.5 million). In each household they will survey one adult (15 plus in radio terms) and up to 2 children (10-14).
The problem with Rajars is that they don’t take into account any kind of engagement with the station. If you listen for five minutes, that counts in the numbers, and that’s all they measure. The BBC is a public service broadcaster, so what is more important to them is, do we educate, inform, and entertain, and do we serve this specific audience well.
What people never mention when they giving the big banner headline that ‘Nick Grimshaw is losing listeners’ is that the Radio One Breakfast Show is hands down the most popular in the country for its audience, which is 15-29 year olds.
Here are the figures for Radio 1 shown against the other two radio stations which compete for that audience, Kiss and Capital.
Target Audience Age
Radio 1 15-29
Capital 15 - 34
Total listeners Rajar Q3 (July to September) 2017
Radio 1 4.932 million
Kiss 2.13 million
Capital 1 million
Radio 1 2.99M 532k (Nick Grimshaw 2.12M) (Breakfast show 532k)
Kiss 624k (Melvin Odoom 93k, Rickie Williams 63.2, Charlie Hedges 59.1k)
Capital 1.03M (Roman Kemp 64.6k )
Radio 1 676.9k (Nick Grimshaw 1.3 million)
Kiss 146.4k (Melvin Odoom 74.5k, Rickie Haywood-Williams 41.6K, Charlie Hedges 35.9k)
Capital 319.6k (Roman Kemp 85.5k)
Radio 1 4 million
Capital 1.8 million
As you can see, Radio One outperforms its two nearest competitors by some margin. This is the information that they base their successes on, as well as listener feedback and engagement in specific events eg the Teen Awards and Big Weekend. Keep in mind how the news agencies and press skews this to look like Nick is failing somehow. In fact, he is such a strong brand in himself that he contributes to the listener engagement in his own right - to the point where Harry Styles chose his show for the biggest exclusive of the year. Rajars, in my opinion, will become entirely irrelevant as soon as a reliable digital measurement system is approved by the industry. They are not sued by the BBC to decide if a show is successful, and that’s the bottom line.
Doncaster pop star Louis Tomlinson will rub
shoulders with a host of showbiz names after the final line-ups for
this year’s Soccer Aid charity football spectacular were announced.
Hollywood stars Damian Lewis (Homeland, Billions), Iwan Rheon (Game of Thrones, Vicious) Matthew Morrison (Glee), Kasabian’s Sergio Pizzorno, McFly’s Danny Jones, Coronation Street’s Shayne Ward, legendary jockey Sir AP McCoy, Good Morning Britain’s Sean Fletcher and ex rugby star Thom Evans will complete the stellar celebrity line-up for the event on June 5.
Joining them are Italian legend and FIFA player of the year 2006 Fabio Cannovaro, World Cup winning Brazilian goalkeeper Dida, England and Sunderland striker Jermaine Defoe, ex-Liverpool midfielder Danny Murphy and former Newcastle and I’m a Celebrity star Kieron Dyer to complete the incredible line-up of footballing legends taking part in the big game.
The very special tenth-anniversary match will see two
star-studded squads go head to head live on ITV from Manchester United’s
legendary Old Trafford Stadium, all in aid of Unicef, the world’s
leading children’s organisation.
Damian and Danny will join Jose Mourinho’s England squad which also includes, One Direction’s Louis Tomlinson, pop star Olly Murs, TV and Heart FM presenter Mark Wright, pop star and presenter Marvin Humes, comedian Paddy McGuinness, Jonathan Wilkes, Good Morning Britain’s Ben Shephard, comedians Jack Whitehall and John Bishop with TV and Heart FM presenter Jamie Theakston in goal.
Iwan, Sir AP, Shayne, Thom, Sean and Sergio will play for the Rest of
the World team alongside movie star and Unicef UK Ambassador Michael Sheen, Michelin-starred chef Gordon Ramsay, pop star and presenter Nicky Byrne, comedian Patrick Kielty, and Kiss FM and ITV’s Bang on the Money presenter Rickie Haywood-Williams.
Jose Mourinho and Sam Allardyce will manage England and will be joined by Assistant Manager Unicef UK Ambassador Robbie Williams with Bradley Walsh returning as coach. Rest Of The World will be led by Premier League winning manager Claudio Ranieri with One Direction’s Niall Horan as his Assistant Manager.
Defoe, Murphy and Dyer will join the England legends including Liverpool icons Jamie Carragher and Robbie Fowler. David Seaman will play alongside his ex-Arsenal team-mate Sol Campbell.
Cannovaro and Dida will join Brazilian world cup winning legends Ronaldinho and Cafu alongside Manchester United favourites Jaap Stam and Dimitar Berbatov, Dutch midfield dynamo Edgar Davids and former Barcelona and Cameroon international striker Samuel Eto’o.
In the commentary box will be broadcasting icons Clive Tyldesley and Chris Kamara with former World Cup referee Howard Webb officiating in the middle. Viewers will also be treated to a performance from the incredible Katherine Jenkins.
tenth anniversary match promises to be bigger, better and bolder than
ever before, as the world’s biggest stars from sport, music, television
and film play in an action-packed game to raise money and vital support
for Unicef’s work for children in danger.
The money raised through
profits from ticket sales will add to the incredible £17 million that
has already been raised for Unicef to help provide children with
life-saving food, vaccines, and clean water, as well as protecting them
from violence, exploitation and abuse. 100% of all public donations will
go towards supporting the vital work of Unicef.
Donations to Soccer Aid will be doubled by the UK government.
The biennial live event will be hosted by Soccer Aid veteran Dermot O’Leary with TV presenter Kirsty Gallacher once again pitch side to report on all the action as it happens.
will be the sixth Soccer Aid event, with previous matches held at
Wembley in 2008 and at Old Trafford in 2006, 2010, 2012 and 2014.
Aid’s Social Media campaign can be followed on Facebook at ‘Soccer Aid’
and @SoccerAid on Twitter and Instagram, also using the hashtag
Tickets now on sale for Soccer Aid 2016, call 0845 456 2016 or visit manutd.com/socceraid Booking fee applies. Calls charged at 0.75p per minute plus your phone company’s access charge.
PUBLISHED: 10:30 EST, 1 June 2016 | UPDATED: 11:03 EST, 1 June 2016
They’ve been firm friends ever since the inception of One Direction in 2010.
But Louis Tomlinson, 24, and Niall Horan, 22, have put their friendship aside, as the two singers took to the training field on Wednesday ahead of the weekend’s star-studded Soccer Aid match.
Clearly taking their loyalties to their respective teams, the two pop stars were wearing their colours loud and proud, as Louis sported the three lions of England and Niall the globe cress of the Rest Of The World.
Keen to keep their fitness and skill levels at a premium ahead of the charity match, which sees a team of English celebrities and pro-footballers take on their counterparts from across the globe.
And it seems that Niall and his team mates were the first ones out onto the pitch at the training facility, despite the grim weather, to work on their ball skills.
Clad in his blue and white tracksuit top and shorts, Niall - who is also assistant manager for his team - looked a formidable footballer; even for the one-time Doncaster Rovers player, Louis.
But if Niall’s 1D bandmate saw any threats from the ROTW team, he didn’t show it as he and his team mates arrived in time to catch the end of their opponents training session.
Striding into the facility alongside his team, which includes the likes of Robbie Williams, Jack Whitehall and Jonathan Wilkes - the No Control singer looked to be in high spirits.
Smiling as he chatted away to team captain, Robbie and Arsenal legend and goalkeeper David Seamen, the singer looked in fine form.
The group arrived along with other members of the England team, who looked to be equally non-plussed; with Jack Whitehall and Paddy McGuiness cracking jokes much to Mark wright’s amusement.
The annual event is the brainchild of Robbie Williams and Jonathan Wilkes, and is being broadcasted live on ITV as in previous years.
Jose Mourinho will manage the England team, and is assisted both Robbie and Sunderland manager Sam Allardyce, as well as TV’s Bradley Walsh.
The celebrities lining up for Three Lions alongside Louis are: Olly Murs, Damian Lewis, Mark Wright, Marvin Humes, Paddy McGuinness, Ben Shephard, Jack Whitehall, John Bishop, Danny Jones and Jamie Theakston.
And bringing the flair and professional zing to the team are: Robbie Fowler, Jamie Carragher, Phil Neville, Sol Campbell, David Seaman, Jermain Defoe, Danny Murphy and Kieron Dyer.
Meanwhile the rest of the world are being coached by Leicester FC boss Claudio Ranieri and Nial, while Michael Sheen is team captain.
The international footballing stars are: Ronaldinho, Cafu, Jaap Stam, Dimitar Berbatov, Edgar Davids, Samuel Eto'o, Fabio Cannavaro and Dida.
Gordon Ramsay has pulled out of the celeb line-up, but still playing are: Nicky Byrne, Kasabian guitarist Sergio Pizzorno, Matthew Morrison, Iwan Rheon, Shayne Ward, Rickie Haywood-Williams, Sean Fletcher, Sir AP McCoy, and Thom Evans.
UNICEF’s Soccer Aid will take place on Sunday June 5, and will see the two teams face-off at Manchester United’s iconic Theatre of Dreams, Old Trafford.
And as usual the teams are injecting some good-natured humour into the processing, with team England in particular rambunctious spirits.
Paddy McGuiness post a post training bath shot of him, John Bishop and Ben Shephard grinning as they soaked their weary bodies.
And newboy Louis Tomlinson was pranked by the whole team, when Paddy pretended to throw scalding hot tea over him.