revenu

fee.org
The Tax Army Is Three Times Larger than the US Army | Chris Edwards
America spends 8.9 billion hours a year on federal tax paperwork — the equivalent of 4.3 million people working full-time and year-round.
By Chris Edwards

“The burden of tax paperwork can be expressed in dollars. Based on the average earnings of U.S. workers, Tax Foundation finds that federal tax paperwork imposes a $409 billion annual cost on the economy.”

Two notes on Tumblr revenue sharing/new ad system

Social platforms should give users a way to make money. You probably know YouTube has a revenue sharing program with its creators. But it’s not alone.
 
If you’re a mature social platform, life can be harder without a way for your users to get paid. (And agencies don’t count. They can do really cool things, but that’s a high-touch gatekeepery system that rewards very specific creative skills, not the same as system w/access for everybody (like YouTube’s)).

I’ve been documenting the ways a bunch of social platforms help you get paid (screenshot below). Here’s link to full spreadsheet so you can browse it more easily. You can see Tumblr is behind many of its peers.

Many of us are pretty excited about Tumblr recent announcement to share ad revenue with users. (Though we’re missing so many details, it’s important hedge expectations. Especially given Tumblr previous ad products.)

I was surprised to see the first ad product will be on people’s external blogs, as opposed to the Dashboard. And by surprised, I mean really, really bummed out.

In my head, I’ve always pictured an ad unit something like below (that’s the Tumblr Dashboard, don’t mock my mock-ups.)

At first glance it may look like the ad is in between two tumblr posts. But it’s hugging one specific post, “belonging” to a specific blog.

This type of ad unit has all sorts of benefits:

  • doesn’t require user to be using specific theme
  • it creates a hook for advertisers to be able to buy ad/promo on specific tumblr. Right now there’s a huge grey market of tumblr influencers (that tumblr shuts down at regular intervarls) leaving all three parties (advertiser/creator/tumblr out in the cold)
  • mobile friendly (compared to external theme)
  • ad sits outside blog post, so blog owner doesn’t have to worry about how ad might affect how post reads
  • gets you out of some intellectual property messiness
  • many other dots I won’t connect here but I bet/hope Tumblr employees are getting

Another adjacent but separate issue I want to bring up:
Revenue-sharing aside, Tumblr still does not have a regular self-serve ad product with interest-targeting, etc. No matter how cool the revenue sharing stuff is, there’s a ceiling on how valuable that will be without a good ad product. We know Tumblr/Yahoo have experimented with both Facebook Audience Network and Google. Fine with me. But so far neither has provided a simple way for advertisers to target all the cool stuff on Tumblr, by interest. This is something Twitter, Instagram, Facebook, YouTube, and Pinterest make easy to do.

For drive-by readers looking for a way to tie this to Yahoo drama, sorry. This is totally unrelated to Yahoo. Tumblr has had a mental block when it comes to self-serve ad products since looooooong before Yahoo. Anybody who’s used Tumblr for a long time knows this is not a Yahoo thing. (Shoutout @chrismohney for his good thread.)

I love Tumblr and think it’s been underestimated for years. It’s not “dying” (yet. Though all social platforms have life stages, and Tumblr must adapt to certain things at some point).

Something that has always surprised me about how Tumblr handles its ad products is how inaccessible they’ve been to regular users. Whenever Tumblr gives something to its users, we go crazy with it and have a lot of fun (and maybe make fun of it and meme it.). We see this every April 1st, “Oh, i didn’t think of that!.” 

Tumblr: Create ads that your users can 1) USE and 2) benefit from. Don’t underestimate ‘em. They love ya.

Nintendo shares plummet after investors realize it doesn’t actually make Pokémon Go    

——

Nintendo shares have skyrocketed since Pokémon Go’s release and instant transformation into global cultural phenomenon, but they fell dramatically today after investors realized that Nintendo doesn’t actually make the game. Nintendo put out a statement after the close of trading on Friday pointing out that the bottom-line impact will be “limited” as it only owns 32 percent of The Pokémon Company, and that revenue from the game and its Pokémon Go Plus smartwatch peripheral have been accounted for in the company’s current forecasts.

Pokémon Go is a collaboration between The Pokémon Company and Niantic Labs, the developer who previously created the similar AR game Ingress as part of Google. This apparent revelation caused shares to plummet in Monday trading, with the stock dropping 17 percent at one point, representing about $6.4 billion in value; as Bloomberg notes, Tokyo stock exchange rules prevent share prices from moving more than 18 percent in a single day.

It appears that Nintendo’s huge stock bump, which took the company past Sony in market capitalization, was fueled by investors with the misguided belief that Pokémon is wholly a Nintendo creation and that the company would benefit accordingly. Nothing that Nintendo said in its announcement on Friday was new information — there isn’t a Nintendo logo to be found anywhere within Pokémon Go itself, and the status of the game’s ownership has been clear since it was announced last year.

Nintendo does have its own mobile initiative in partnership with DeNA, and will soon release games based on the Animal Crossing and Fire Emblem franchises. Those are the titles with the potential to bring serious financial reward to the company if they perform well. Pokémon Go, on the other hand, simply serves as an example of how Nintendo IP could flourish when smartly deployed in the smartphone world.

I’m engaged in like 3 separate discourses at once right now, hey tumblr get on that ad revenue thing so I can make those sweet sweet discourse pennies

I really don’t get how this “advertise on your blog!” thing is going to work. Like, just think of the implications. You’re an artist who uses Tumblr to promote your work. You opt out of advertising on your blog because you also post fanworks and reblog copyrighted content, and you want to be safe.  However, a number of your followers opt in to advertising because it sounds like a great way to make some side cash, or they don’t get the memo that they need to opt out.

  • Every time they reblog your original artwork, your followers generate revenue off of your content.
  • Every time they reblog your fanworks, your followers generate revenue off of what could be termed “copyrighted content” and guess what - your blog is the original source. Meaning, if the show/movie/artist/etc wants to, they could potentially sue or get Tumblr to delete your content/blog. Adding revenue to the equation makes this so much more likely to happen.
  • Tumblr could very well “feature” your original artwork on a gazillion radar blogs and make $$$ off your content, and there would be literally nothing you could do about it, since you give them the right to do that in the Terms of Service. Yeah, maybe you get some publicity, gain some followers or make some sales on Redbubble….but maybe you don’t. Either way, Tumblr generates revenue from your work. “You could have too,” they’ll say, “if you had opted in.”
  • Regardless of whether or not you opt into advertising, if your content is stolen and reposted, it will generate revenue for someone else and you have no way of knowing it’s even happening. And if you find out, there’s no dependable way to report the infringement. Before revenue was even a factor, many artists and creators struggled to get Tumblr to act on reposted material. Even if they DO pull it, the damage could already be done. So, in short, reposted content becomes a much bigger issue than “taking credit”, it’s almost like stealing royalties, with little to no consequences. 

I mean, I know a lot of us have wished there was a way to generate revenue off our blogs, much like Youtubers do off their videos. The prospect is exciting. But with the kind of collaborative, sharing platform we have, I don’t think there’s a good way to do it. I really want someone with a legal background in this area to help us understand if these are valid fears or not. I really don’t understand how they’re gonna make this work. (And I honestly don’t trust that @staff is even thinking this far ahead.)

So apparently tumblr is going to launch some type of ad service which would basically allow us to earn money through our blogs via ad revenue. Similar to how YouTube does, I imagine.

So here’s my 4 step plan for success.

Step 1:
Sign up for the tumblr pay system.

Step 2:
🐼+🐯

Step 3:
👉👌

Step 4:
Profit

I’ve mentioned this to a lot of people but;

I really fucking love that overwatch the game is non-canon?? the ppl at blizzard have literally pulled together a bunch of rad ocs, some of which the individuals there have had for YEARS (soldier 76) that they’re obviously invested in, decided they wanna do animations and comics about them, then made a genuinely enjoyable game because that is their thing and it generates revenue. 

they don’t have to worry as much about selling a product because its already been sold, so they can do whatever the heck they want within the space of the game re: character interactions and humour. that means the comics can continue to flesh out the world and the characters but have less pressure on them to Appeal To The Masses, which leaves me feeling pretty hopeful, especially of how much they’re obviously trying to pump up the diversity (not doing it perfectly but Ye).

like imagine if marvel and dc started producing comics in 2016 and didn’t have to worry about funding or appealing to the nostalgia of male asshats, I feel like that’s the creative space they have to work with?? also the devs are aware of what kind of stuff the fans are already generating for it, so like what if some of that slips into canon…

Mod note: Tumblr is about to start inserting ads into blogs on mobile and on the standard theme.  I have preemptively turned this option off on this and all my other blogs (here’s how to do it) not because I want Tumblr to go bankrupt but because knowing Tumblr the ads will be intrusive and annoying and make the platform impossible for some people to use.

Also, most of images I use are licensed by the museums and galleries under the condition that they not be used commercially.  I can’t monetize content I don’t own the rights to! (Tumblr is supposed to be adding revenue sharing at some point).  Even if monetization isn’t the primary purpose of the blog, it still seems inappropriate.  I don’t think Tumblr technically should be monetizing that either, but I’m not sure how that one shakes out.  

As much as I appreciate people pinging me about Tumblr’s new advertising injection, y’all can stop.

I’m not planning on turning it off on any of my blogs at the moment. I mean have you seen Tumblr’s finance reports? Keep shooting down these revenue sources and this site is gonna die, I’m happy to do my bit to try to keep the servers up.

bastamag.net
Revenu garanti pour tous : quand la réalité dépasse l'utopie

“Revenu de base, revenu de vie ou allocation universelle… Et si chacun, indépendamment de son statut, de son âge ou de son activité, disposait d’un revenu garanti, de sa naissance jusqu’à la mort ? À première vue, l’idée paraît utopique et suscite de sérieuses interrogations. Pourquoi les familles riches en profiteraient-elles autant que les pauvres ? Cela va-t-il favoriser « l’assistanat » ? Comment le financer pour quels résultats ? Observer les expérimentations sociales réalisées à travers le monde tend à renverser les idées reçues.”

Par Stanislas Jourdan, dans Basta! Mag.

External image

Revenu de Vie

Eugéne Lawn est un homme moderne, pressé et extrèmement sollicité. Il s'abstiendra donc d'écrire une énième définition de la notion de revenue de vie vu que vous en trouverez une ici : http://appelpourlerevenudevie.org/ ou là : http://fr.wikipedia.org/wiki/Revenu_de_vie

Idem pour le paragraphe sur la crise et le besoin d'un changement du système actuel car c'est une évidence : http://www.courrierinternational.com/article/2010/04/29/les-miracles-du-revenu-minimum-garanti

Il y a même un docu vidéo : http://le-revenu-de-base.blogspot.com/2010/10/film-launch-of-le-revenu-de-base.html

Eugène, ça fait des années qu'il se refuse à travailler sous la contrainte. Bref il a quasiment toujours fait ce qu'il a voulu tout en arrivant (parfois) à gagner de l'argent. Enfin suffisamment pour continuer à télécharger gratos de la musique, boire de la bière et faire du sexe… Alors quand il découvre un concept pour remettre le citoyen, son autonomie, son désir d'entreprendre, sa capacité à être créatif au coeur de la socièté, ça lui parle grave…

Eugène a donc décidé de gratter “le sujet” et a rencontré :

- Carole Fabre : http://tedxtalks.ted.com/video/TEDxBordeaux-Carole-Fabre-Reven

- Olivier Auber : http://www.youtube.com/watch?v=epaxhbjPMJ4

- Stanislas Jourdan : http://www.tetedequenelle.fr/2011/10/gauche-nouveau-pacte-social/



Et il en a fait 2 sessions matinales du Data Lawn Project :

Lundi 10 Octobre 2011 : ( à télécharger ici )

Mardi 11 Octobre 2011 :

Oups !! Emission introuvable pour le moment… Recherche en cours sur les disques durs du Data Lawn Project…



Bon , à présent, Eugène a une vague idée sur le montant mensuel à attribuer et le pourquoi de la valeur. Pour le financement global, il y a des pistes sérieuses et ça semble possible. L'idée que tout le monde veuille glander, c'est un vieux fantasme crétin qui tient pas la route…

Si l'état demande moins de compte aux citoyens (fini les prestas sociales remplacées par le revenu de vie), si le salarié a moins de pression et n'est plus autant à la merci des patrons, si on n'est plus obligé de penser rentabilité lorsqu'on crée des oeuvres, des objets, des services, Eugène dit tant mieux !!!



Par contre, il y a quand même quelques interrogations qui demeurent dans la tête d'Eugène

- Comment qu'on va faire pour éviter une inflation ? Si tout le monde a un revenu de vie et quie la majorité continue à travailler à mi-temps ou à plein temps, ça veut dire une augmentation du pouvoir d'achat mais aussi une risque d'augmenattion imporatnte des matière premières, des produits alimentaires, du parc immobilier donc inflation !!! Et au bout de quelques années, l'inflation pourrait-elle être telle que l'on serait dans une situation économique plus difficile pour les citoyens qu'avant le revenu de vie ?!!

- Comment qu'on fait sur l'échelle internationale si la France est le seul pays à avoir mis en place un revenu de vie pour ses concitoyens ?  Et l'Europe elle va dire quoi ?

Voilà des questions qui méritent des réponses et de nouvelles émissions à venir sur le revenu de vie… Après quelques schémas et de longues formules de mathématiques pour préparer ses algorithmes d'itws, Eugène est déjà reparti sur le terrain, un vrai look de journaliste, cigarette à la bouche, petit pull à col roulé noir & micro à la main…

Pour la carte presse, il a toujours celle d'un certain  Stéphane Taponnier qu'il acheté d'occaz lors d'un séjour en Afghanistan. D'ailleurs, Si vous connaissez Stéphane, vous pouvez lui dire que c'est Eugène qui a sa carte, elle est pas abimée, y'a juste un peu de Typex (pour changer le nom) à gratter dessus …

Bom dia, #Dukanetes! Saindo pra fazer exames {em jejum}, mas levando o meu Café da Manhã na bolsa.

Sobre os Exercícios Dukan: Hoje é um bom dia pra começar, e fazer a diferença no Verão 2015.


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