On this day in 1837, the jewelry retailer Tiffany and Co. was founded by Charles Lewis Tiffany and Teddy Young in New York City. The first Tiffany store was marketed as a “stationery and fancy goods emporium”. In 1862 during the American Civil War, Tiffany supplied the Union army with swords, flags and surgical equipment. From then onwards Tiffany continued to make a name for itself as a high quality retailer, especially after winning accolades at the 1867 Paris World’s Fair. Due to its popularity the company received several notable commissions, including designing the New York Yankee’s ‘NY’ logo, revising the Seal of the United States in 1885 and the Navy’s Medal of Honor in 1919, and designing the White House china in 1968. Tiffany is today best known for its diamond jewelry and is based at 727 Fifth Avenue, New York City.