“We’ve been humbled at how so many folks across the country have come together under this banner. It’s been used in a whole bunch of different ways, some of which are not appropriate. All Lives Matter. Animals Lives Matter. All kinds of stuff. So when people approach us and want to change it, we ask the question — why do you want to change it? When we start to say ‘All lives matter’ we start to represent this post-racial narrative that quite frankly isn’t true. Of course all lives matter.
Language is something that is malleable and mutable and that’s one of the beautiful things about it. But we also have to think about what’s embedded in our culture, and what’s embedded in our culture is a real fear of black folks and black lives. And a real disdain for black lives. For us it’s a not about being proprietary. It’s about, 'What are you actually saying?’”