Anatomy of a Tweet Fest......
Well last night’s little twitter love fest was interesting, wasn’t it? And I’ve seen lots of people commenting on what they thought it meant.
Was it Sam and Cait giving a big FU to fans?
Was it Sam and Cait letting fans know they’re still together?
Was it Sam and Cait getting giddy and silly because of a night shoot?
Let me tell you exactly what last night’s little twitter love fest meant……it meant that sometime in the last 48 hours a couple of people got their ass chewed by a PR exec.
I’d heard yesterday that Outlander’s social media numbers were down, not any specifics just a general comment from our statistician who knows I love the show and books. At the time, I gave it a “Humph” but after last night I have to wonder and may check just how “down” they were. This is major for a show that won’t be on the air until September, social media is all they have right now. And let me tell you - if you don’t think that Outlander/Starz PR has people out there perusing social media to keep a handle on the temperature of fans, I’ve got some swamp land in Manhattan I’d like to sell you.
Last nights “Tweet Fest” was a PR move pure and simple. Think about what they’re filming right now. Why on earth would Sam and Cait be tweeting each other when they were filming together on the same set? If they wanted to tell each other how tired they were, all they had to do was talk to each other, LOL! Not to mention, the JustJared story coming out mere minutes after the tweets started. Come one people have you never heard of subtlety?
Somebody told them to get out on social media and remind the fans why we fell in love with them in the first place. It’s what we call “corrective PR”. They weren’t trying to say “FU” to the fans, they were trying to woo us.
Did it work? Who knows. But if it did I’ll expect them to keep up the social media love for a day or two then just go back to old habits.
What if it didn’t work? Well now if the little twitter fest didn’t get the numbers back to PR’s liking – I expect two things:
1. I expect a candid pic of Sami and Cait enjoying time together over the weekend. Maybe a selfie or a fan pic (and if you don’t believe fan pics are staged sometimes – got some more of that swampland…)
2. I expect MM to fade into the woodwork – at least for a while.
Now I know what you’re thinking…. this means that Starz has been playing us all along with the whole Sam/Cait couple thing. Sam’s with MM, Cait’s with Tony, and we’re all just a bunch of fools. No, it doesn’t mean the afore mentioned is true – doesn’t mean it’s not. It simply means that PR knows what makes fans happy and statistics jump. This was crisis management and it followed one simple formula.
Event (Cait’s pic) = Outcome (dropped social media stats) which yield Counter Event (Twitter Fest) and these Counter Events will change, escalate, and continue until social media numbers rise to acceptable thresholds.
Whether you fall for it or not– well that’s up to you.