'Rich Dogs of Instagram' Lands Book Deal
Chronicle Books has announced their publishing slate for Spring 2016 and it includes a book based on the popular blog, “Rich Dogs of Instagram.”
The blog, which satirizes the over-the-top, lavish lifestyles of canine one percenters, attracts 800,000 visitors per month. Last year, Esquire magazine called it, ”the leader of the pack” among dog-themed Tumblr blogs.
Yet, while its success and glowing media reviews indicate that it might be a wise choice for blog-to-book conversion, it has generated its fair share of controversy.
“Contrary to the belief that this blog is knocking down the rich dogs it showcases,” said outspoken University of North Carolina sociologist Maryanne Pe, “it is actually glorifying them.”
According to Pe, the pups featured on the blog usually experience a surge in followers on social media immediately afterward. Some of the most commonly featured dogs have also won lucrative endorsement contracts and command large appearance fees at club openings in places like Las Vegas and Ibiza because of their online fame.
“With such a wide wealth canine wealth gap, we should not be celebrating opulence and frivolous spending like this,” said Pe.
The book will be available in mid-May of next year.