refinery29 editor

J.Crew Casts Non-Model Models This NYFW

Credit: fmuytjens/Instagram

We at InStyle are all about the democratization of fashion, and from the way things are going, our friends over at J. Crew are too. For their Fall 2017 collection, which showed at Spring Studios this weekend, the brand cast real people to model the clothes rather than professionals. Some of them were actors, some editors, some Instagram comedians, some students–and a few of them were even related.

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Among the familiar faces in the mix were actress Sandra Bernhard, Refinery29’s Global Editor in Chief Christene Barberich, Taylor Tomasi Hill and Julianne Moore’s mini-me daughter Liv Freundlich, plus the aforementioned comedians, Reggie Couz and Lorenzo “Call Me Renny” Cromwell.

It seems safe to say the brand’s widely-applauded Spring ‘17 model casting influenced the brand’s choices this season. That last show, which featured the J.Crew staffers, family and friends–with an emphasis on diversity and inclusion–was a resounding success.

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The fall clothes were as eclectic, and as stylish, as the models: menswear-inspired silhouettes and camoflauge teamed up with tulle and soft pastels. The interactive fashion event also featured a “selfie platform” for attendees who uploaded selfies hashtagged #jcrewnyfw en masse. Could they be the models next season? Might you?

Style, fashion, and shopping are forms of self-expression and reflections of our culture at any given time. That’s why fashion is an unending cycle and will never go away. Sure, fashion can be high-end and couture and creative and over-the-top, but it can also be super practical and serve an everyday need or purpose. It’s a way for us to show our personalities to the outside world without saying a thing, which is important to overall identity.
—  Alyssa Coscarelli, Assistant Editor at Refinery29