Pihlaja is a jelly candy, produced by the finnish brand Fazer, which is well known for all sorts of candy and chocolate. The ‘Fox Candy’ is made from Sorbus berrys and tastes very sweet. It´s also one of the oldest candy produced by Fazer still on the market. It exists since 1895.
Pihlaja was shown to me by a finnish friend and is now one of my favorite candys. I like it a lot and have to be careful to not eat the whole package at once. :D