really reachin' si

“You guys, we really need to sell more magazines! Let’s find a way to put Kate Upton back on the cover of the magazine!”

“But it’s, like, months before the swimsuit issue. And we’re a SPORTS magazine.”

“Okay, well those two Upton brothers from Atlanta are in the playoffs.”

“So they share the same not very unusual last name as Kate and have ABSOLUTELY NOTHING ELSE IN COMMON?”

“Yup.”

“Done.”