Seeing Kendrick Lamar perform live last night… Speechless. His energy expanded across the whole city of Milwaukee. On top of the lawn with Kendrick on stage in front of the city lights was a breathtaking view. Surrounded by amazing people. I’ve only heard his 3 albums only 2 weeks ago, but better late than never. Such a raw, real, and talented man.



While the Roots World Famous Crew looks deceptively simple, it’s captured the hearts of Canadians for decades–and for good reason. You’ll find the same comfort and quality craftsmanship in our Roots Raw Collection, made with unprocessed, undyed fleece.Think of it as the perfect blank canvas to design your very own classic pullover.

You can wear the Raw collection as-is or create an item that is truly one-of-a-kind. Express your individuality; draw, dye, or cut your crew into your ultimate style statement.

We asked a few of our most-talented in-house artists to create some original art at our Toronto head-office. Get started in your own Roots raw DIY and shop the Roots Raw collection now on roots.com!