Imaginary friends are awesome because they are whatever you want them to be and they can secretly go with you absolutely anywhere. UK creative agency AMV BBDO held a workshop during which 60 kids were asked to draw detailed illustrations of their imaginary friends.
“Children create many amazing things. Take their imaginary friends for instance,“ said Arvid Harnqvist and Amar Marwaha, the creative team behind the project. "They are talked about all the time and often become part of the family. But when the child gets older, these marvelous creations fade away. This project aims to immortalize them.”