ralph lauren suits

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Ralph Lauren Purple Label AW17

It’s easy to understand why Ralph Lauren is still considered to this day as one of the most successful brands of all time, not only by those inserted in its aesthetic sphere, but by every reputed personality in menswear, regardless of personal style and taste. In my opinion, Ralph Lauren owes its success to brilliant storytelling and the early adoption of the “lifestyle concept”, the introduction of narrative and context to fashion. 

This concept has been so exquisitely explored throughout its life cycle that the Ralph Lauren aesthetic is an immediately recognisable trademark. Even if the quality of the lower tier lines isn’t what it used to be, they still provide timeless garments that don’t compromise the integrity of the brand as a whole. Another superb aspect of Ralph Lauren is the ability to adapt and expand to new markets without ever losing its DNA - be it on RRL, RLX or Home, lines who seek to attract distinct consumer profiles, traces of the brand’s universe remain.

A perfect example is its AW17 collection from the luxurious Purple Label line. If you haven’t seen it in person I recommend doing so the next time you visit one of their flagship stores, trust me it’s worth it. This top tier line delivers some of the most high-end garments around, made from luxurious fabrics and portraying an uncanny attention to detail in both design an construction. Usually associated with a more formal style due to the outstanding suiting offerings, usually accompanied by the expertise of their in-house tailors, Purple Label has been evolving, currently offering a wide range of styles as seen above. From 3-piece suits, to tuxedos, playful ikat patterns and sweatpants, the collection sees the Ralph Lauren man as a whole, providing spot-on options for different occasions - what’s not to love?

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“We like each other…But, you know, the thing about when you like someone is…Oh, it’s about like respect, and wanting each other to have a nice time…because I like my job and I want to enjoy it. And I think that Joel describes it brilliantly. He says we all felt - and especially the two of us - that we were carrying something very important and precious together and that was our job, and so you can’t help but need each other.“ 

– Ruth Negga on working with Joel Edgerton on ‘Loving’

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II LOOSEN UP - model: Armando Cabral - photographer: Thomas Goldblum - stylist: Wayner Gross - groomer: Mann Nance - prop stylist: Linda Keil - MAXIM September 2015

  • featured designers: Ermenegildo Zegna Couture - Louis Vuitton - Dunhill - Polo Ralph Lauren - Tommy Hilfiger - Giorgio Armani - Salvatore Ferragamo
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THE SHADOW OF VIENNA: model: Mikkel Jensen - photographer: Giovanni Squatriti - Harper’s Bazaar China Men Style September 2015

  • featured designers: Ralph Lauren - Givenchy by Riccardo Tisci - Dior Homme - Dolce & Gabbana - Emporio Armani - Hogan - Philip Plein - Jil Sander - Kiton - Salvatore Ferragamo - Etro - Bottega Veneta