We’ve been sending our favorite fashion Tumblrs to NYFW for 10 blissful seasons. 10! Now we’re celebrating that milestone by sending some of our most talented all-stars back for a victory lap

From top to bottom, left to right, please welcome back:

You can follow their work on their blogs, our fashion page, and, of course, the #nyfw search.


1. An outtake from yesterday’s shoot with Wren at Lafayette (an upcoming story, so stay tuned!)

2. A snap from brunch with the Conscious Magazine team at Skinny’s Cantina

3. Having a quick bite at the Astoria Bier and Cheese garden

4. Macarons and makeup to celebrate the launch of Tom Ford's tumblr

5. Lunch meetings are best had at Cafe Orlin

6.The best sweet-treats are made with love by our friends at Little Cupcake Bakeshop

The Style Line eats. For more real-time nom noms follow @thestyleline via instagram!

-RS x


Personal Style Interview with Rachel Schwartmann of The Style Line/ Le Style Child 

  • Tell me a little bit about yourself(current career path, hometown/current city):

I’m a NYC-based fashion blogger and journalist and I am also a student. I have moved over ten times, originally I am from California but I also have lived in Texas and for the past nine years - New York.

  • What do you believe makes your personal style unique?

Well I mean… it’s personal. There are really no words to describe it, it grows and evolves just as much as I do as a person and quite frankly I think that’s what makes it interesting. 

  • Who or what is your biggest style inspiration? 

Oh it’s influenced by several factors: My fellow fashion bloggers play a huge role in influencing my style, I think they have the most relatable and interesting take on the trends. It’s also influenced by the city, traveling, the weather and my energy level (haha).

  • What era of fashion do find in your outfits? 

No direct answer for this one, it’s a little bit of this and a little bit of that.

  • What’s your favorite dressing philosophy aka rules you dress by?

I try to dress weather/season-appropriately, for health and comfort reasons (i.e., I layer when it’s cold to prevent from getting sick, etc.) But other than that I don’t think in terms of rules, fashion is my only outlet to go completely wild… And sometimes I really do.

  • Who are your favorite designers?

I’m going to keep you here for days ahah. I’m a die-hard accessories lover, and I of course obsess over any shoe, jewelry or handbag designer. I love Jeffrey Campbell, Rebecca Minkoff, Julian Hakes, Matt Bernson, etc. I avidly follow Mary Katrantzou (her Fall ’11 collection killed me and I’m sad I didn’t get a piece of her capsule collection from Topshop), along with Carven, Chloe, Jill Stuart, Alexander Wang, Kate Spade, and of course the greats including Chanel (Chanel-Chanel and Lagerfeld- Chanel) and Prada. The list always goes on.

  • Where are your favorite places to shop? 

I love online retailers - preferably ASOS, Nasty Gal. I also love fast fashion stores like Zara and H&M and vintage flea markets and consignment shops.

  • Are there any key pieces you find yourself constantly wearing? 

White and black t-shirts - they are like the only shirts I wear now.

  • Which colors are you most looking forward to wearing this Spring?

Mint, lime, baby pink, pastel orange and the usual muted tones (whites, blacks, neutrals - they are staples.)

  • What 5 items can you not leave your Apt. without? 

The essentials - Phone, iPod, sunglasses, wallet and either a small bottle of perfume or lipstick.

  • Do you want to take blogging professionally? 

It’s already happened and regardless of being compensated, I’m just going to keep doing what I’m doing - if companies and professionals like it and want to work with me that’s great, but it is first and foremost my passion and being that we are essentially living in a digital age, I know that it will somehow be a part of my life forever.

  • What’s your advice for aspiring bloggers on how to stand out?

Blog because you love it. Don’t do it for money or “fame.” If that’s your goal that insincerity will eventually reveal itself in your content - trust that it’s very easy to spot. It’s okay to talk about your endeavors and be excited about them, but make sure you do it in a way that shows humility and appreciation. Also, be sure to be confident in your voice and vision - if you believe in what you’re saying and producing others will too.

  • Who are your favorite stylist? 

I don’t follow stylists that much but Rachel Zoe is building an amazing empire beyond styling - I was lucky enough to attend her F/W 2012 show during NYFW in September. She definitely knows her market and I give her a lot of props!

  • 5 Favorite blogs: 
  1. The Man Repeller 
  2. Lust for Life
  3. Tuula Vintage
  4. Atlantic-Pacific
  5. Chic Muse
  • What else do you enjoy outside of fashion?

Being a girl!! Shopping, getting primped and pampered (ahah) - But seriously I love to spend time with family and friends as well as my boyfriend. I enjoy going to music shows, taking walks, reading, writing, and occasionally taking up dance classes - I used to be a dancer and I thought this was going to be my career-path, but alas things change!

  • Inspirational quote: Keep calm and carry on.

The Style Line on instagram

Happy Sunday! I wanted to share some recent Instagram posts via The Style Line.  You can see the product credits by heading over our page!

I have to say, aside from tumblr, Instagram is probably the most fun platform to create content for… I’m actually pretty proud of some of the more recent posts I’ve crafted for the account… Be sure to check us out!

- RS x

But I also want to know: What instagram accounts are your favorite and what kind of imagery do you like seeing the most?


The Style Line in the Land of Enchantment

It’s not very often that I find myself wanting to leave New York, but when those feelings of complete overwhelm take over, I know it’s time for a change of pace. New Mexico is often regarded as the Land of Enchantment, a very appropriate sentiment but more times than not, it’s one of the many “forgotten” states. And truth be told, that’s probably how it’s been able to remain so authentic.

I always feel refreshed after visiting this desert oasis. It’s a true maker’s and craftsman community, I see NM residents very forcefully trying to maintain the creative spirit of the state, while preserving it’s rich culture. These are only a few quick snaps I took for The Style Line’s Instagramin an attempt to showcase it’s beauty in real-time. New Mexico has a completely different, but totally wonderful lifestyle that I’ve really come to appreciate with each visit. I can’t wait to share more of what I learned and my personal experiences in an upcoming post coming soon to the site.

…Stay tuned and if you have the opportunity to travel then get off the computer immediately, and go.