pv44

Inspiration

One important source of inspiration for the design of the Volvo Concept You was the following: how do we design a luxury car with Scandinavian design? How do we make an exclusive and luxurious Volvo? Since most car designs today seem to be quite similar and based on complicated designs, we decided to look into our history and then go forward with a simple and minimalistic Scandinavian design.

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Volvo’s design history have contributed to a number of design cues that are most visible in the front – we have incorporated the PV44 hood, the lower air intakes are inspired by the Amazon and finally the characteristic grill is shared with many other Volvo models. This Scandinavian heritage results in a design that is based on simple and solid surfaces, partially inspired by Georg Jensen’s famous jewelry design. /Jonathan