push girls sundance channel

This post was done for a class assignment.

This image comes directly from a Nordstrom advertising campaign in the fall and winter of 2012. The model featured in the ad is Angela Rockwood, who also stars in a reality television series called Push Girls on the Sundance channel. As is mentioned on the show, Angela is a model and actress who was paralyzed from the neck down after a car accident.

The picture promotes the idea of an equal relationship between the viewer and viewed. By including her wheelchair but not making it the focal point of the picture, this advertisement makes a powerful statement of inclusivity. It shows all of her without making any attempts to highlight nor erase her disability. The camera angle is not one that signifies hero worship akin to “supercrip” pictures but it is also not looking down upon her.