It’s come to that time of the decade where the big contenders Sony and Microsoft fight to market their next generation consoles.
Sony managed to get the upper hand back in February by making a surprise early announcement of their upcoming PS4 and showcasing some of the games they have in development. To many eager fans disappointment Sony did not have a console to exhibit, although they did have the controller. It seems clear that the purpose of the announcement was to get ahead of the competition and start creating hype for the PS4 regardless of how far in the development stage they were.
Today marks the announcement of Microsoft’s new console and while many fans eagerly await the news, Sony have again tried to steal the lime light and yesterday revealed a teaser trailer with flashing images of what the PS4 will look like. Admittedly the advert is laughable with macro shots of metal and blurry silhouettes, however the video raises the topic for discussion in attempt to draw attention away from Microsoft.
As much I may dislike the fanboy/girl culture for what console is better, they are undoubtedly the biggest assets to the big corporations. They are passionate about the products and pledge their lives to always buy the brand, much in a similar way that a true football follower will always support their team, even when they loose. Long before anyone gets their hands on either of these systems people will be making decisions on what they plan to invest their hard earned money on.
The war will rage on but at this moment in time, Sony are winning the battle.