Propaganda is basically what happens when a government sprinkles glitter on a turd and then claims that it’s unicorn meat. If done right, the people will eat it up and be thankful for the privilege. But, as we’ve pointed out before, if done wrong, we end up with hilariously failed propaganda campaigns that achieve the exact opposite of what they set out to do.

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In honor of Memorial Day… kind of lol (Cap isn’t dead… yet)

After Hitler rose to power, the Nazis began to consider the image problems that could arise from them being perceived as human-shaped garbage bags filled with spoiled autopsy trimmings. So to give the Reich a family-friendly vibe, propaganda minister Joseph Goebbels began the search for a “perfect Aryan” baby to use in a national campaign that would show everyone what the Nazis were all about. After spending days huddled over his new collection of submitted baby pictures, Goebbels finally found a photo of an anonymous, cherub-faced little girl with brown hair and dark eyes. Granted, she wasn’t the “Aryan ideal” of blond hair and blue eyes, but Goebbels sort of had this thing about dark-eyed brunettes.

What Went Wrong (Or Awesomely Right?): The nameless baby had her face slapped on magazine covers, postcards, and propaganda material all throughout Germany. This caused a bit of an alarm for Jewish Berliners Jacob and Pauline Levinsons, who noted that the literal poster child for the Master Race was their 6-month-old daughter, Hessy.

6 Propaganda Campaigns That Backfired Hilariously