firstable, HOW do they have bts footage?
that is a good question! tbh i wouldn’t have a problem with this arrangement if it was made clear that niall’s team shared the footage in order to promote viral marketing. like, i think that level of fan engagement would be pretty cool and savvy. what i DO have a problem with is that not being clear, so us being left to assume that fans have procured this content first without niall clearing it, and second as a means for those in possession of it to gain what they want by obligating other people to do as they say.