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Dunkin Donuts Branding Update by Hanna Sköld & Sara Knipström

Dunkin Donuts was established 1950 in Massachusetts and in 2014 they opened up their first store in Sweden. Hanna and Sara saw an opportunity to update Dunkin Donuts visual identity and packaging to fit into the Scandinavian market as well as the global. 

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Visual Identity for Split Space by Mireldy

“Split Space is a cute little apartment smack in the middle of the Old Town of Split. Although quite small, the apartment came into existence by merging two floors and is, in a way, split in two parts. The goal was to portray the setting – the climate, the landscape and the Mediterranean backdrop, as well as the main characteristics of the apartment. That’s why the logo incorporates not only the contour of the apartment – a space split in two parts - it also gives homage to the Mediterranean scenery by incorporating the sun,the sea and the coast.”

Mireldy are Imelda Ramović and Mirel Hadžijusufović - Zagreb-based art directors, designers and illustrators who have been creating together in fields of advertising, art and culture, music and fashion industry for over 10 years.

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The Food Field by Parámetro Studio

“Organic food store located in San Pedro GG, México. We created all the visual identity; from naming, packaging and all sales peripherals. For the color palette we wanted to avoid an obvious green palette so we used instead a set of  3 different shades of yellow which symbolize the dawn and start of a fresh new day. The logotype is accompanied by a simple and geometric icon that can be easily used to mark their wide range of edible products.”

Parametro Studio is a design studio based in Monterrey Mx and Mexico City, specialized in creative strategy, branding, digital media and architecture. It’s all about becoming something new and iconic.

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Quote(s) of the week by Marco Oggian 

Marco is a young nuclear physicist, he was born in Venice in 1990 and is living between Italy and Spain. Since he was a child he never stopped drawing and creating stuff. At the age of 15 he drew some illustrations and pattern for Mascioni, an Italian textile manufacturer that have been bought from Zara later. Today he is working on a wide range of project within logo creation, clothing design, videos, illustration, branding identity, font design and typography, photo shooting, fair stand creation and many more.