principle of repetition

6 PRINCIPLES: Here is my research into the 6 Principles of Design. I found that there are 6 elements and 6 principles of design. These elements and principles are the building blocks that make up design and the principles are what we do with the elements. How we apply the principles determines how successful the design is. 


•   LINE – The marks made with a pen or brush. Different qualities of line can change the feel of the design, such as the weight, length, direction and shape.


•   DIRECTION – All lines have direction – Horizontal, Vertical or Oblique. Horizontal suggests calmness, stability and tranquillity. Vertical gives a feeling of balance, formality and alertness. Oblique suggests movement and action

•   SIZE

•   TEXTURE – Texture is the surface quality of something. It can be rough, smooth, soft, hard glossy etc.

•   COLOUR – Colour has three main characteristics: hue/name (red, green, blue, etc.), value (how light or dark it is), and intensity (how bright or dull it is).

Above, you can see the 6 Principles of Design.