Does Ellen have an equivalent to “Oprah’s Favorite Things?” Let’s say she does, and lets say that she has Tater and Jack on her show for XYZ Reason (perhaps they win the Stanley Cup?).
The boys are asked the standard hockey questions which means they get asked, about their pre-game rituals (I know almost nothing about hockey so I am going to pretend this is a standard question) and Tater starts gushing about how Jack had introduced the team-wide pre-game PB&J ritual, the success of which stems from his connection to the best jam known to man. Tater maybe even goes so far as to say that this jam had no small part in getting them to (and through) that final game.
It might even go as far as a cooking segment where Jack and Tater walk Ellen through the sacred PB&J ritual and RIP Bitty when Ellen pretty much starts crying over how good the jam is on National Television.
There may or may not be a “Look under your seat for your own personal jar!” moment, where some audience members in awe of such an Emotional Response to food, crack those suckers open right then and there for a taste. A fight over a jar of strawberry may or may not happen in Aisle 8.
And there may be a moment a day later when Bitty has a minor meltdown because his phone keeps crashing with Twitter/Instagram DMs for jam orders.
And thus the first brick of Eric Richard Bittle’s Food Empire is laid.