pr history


In celebration of Black History Month, Cameron Boyce discusses the heroic journey of his grandmother, Jo Ann Boyce, and her involvement in the Clinton 12.

Happy birthday, Arturo Alfonso Schomburg!

January 24th, 1874 - June 8th, 1938

Schomburg, also known as Arthur Schomburg, was a Puerto Rican historian, writer, and activist in the United States who researched and raised awareness of the great contributions that Afro-Latin Americans and Afro-Americans have made to society. He was an important intellectual figure in the Harlem Renaissance. Over the years, he collected literature, art, slave narratives, and other materials of African history, which was purchased to become the basis of the Schomburg Center for Research in Black Culture, named in his honor, at the New York Public Library (NYPL) branch in Harlem.

Schomburg was born in the town of Santurce, Puerto Rico (now part of San Juan) to María Josefa, a freeborn black midwife from St. Croix, and Carlos Féderico Schomburg, a merchant of German heritage.

While Schomburg was in grade school, one of his teachers claimed that blacks had no history, heroes or accomplishments. Inspired to prove the teacher wrong, Schomburg determined that he would find and document the accomplishments of Africans on their own continent and in the diaspora, including Afro-Latinos, such as Jose Campeche, and later Afro-Americans. Schomburg was educated at San Juan's Instituto Popular, where he learned commercial printing. At St. Thomas College in the Danish-ruled Virgin Islands, he studied Negro Literature.

Schomburg immigrated to New York on April 17, 1891, and settled in the Harlem section of Manhattan. He continued his studies to untangle the African thread of history in the fabric of the Americas. After experiencing racial discrimination in the US, he began calling himself “Afroborinqueño” which means “Afro-Puerto Rican”. He became a member of the “Revolutionary Committee of Puerto Rico” and became an active advocate of Puerto Rico’s and Cuba‘s independence from Spain.

In 1896, Schomburg began teaching Spanish in New York. From 1901 to 1906 Schomburg was employed as messenger and clerk in the law firm of Pryor, Mellis and Harris, New York City. In 1906, he began working for theBankers Trust Company. Later, he became a supervisor of the Caribbean and Latin American Mail Section, and held that until he left in 1929.

While supporting himself and his family, Schomburg began his intellectual work of writing about Caribbean and African-American history. His first known article, “Is Hayti Decadent?”, was published in 1904 in The Unique Advertiser. In 1909 he wrote Placido, a Cuban Martyr, a short pamphlet about the poet and independence fighter Gabriel de la Concepción Valdéz.

More Information on Schomburg

So let me get this straight. Liam casually decided to tweet and remind us about the single, right while we’re getting news about the newborn (informations coming from our party lover grandma and cousin). So when we’ll get the paternity test saying Louis isn’t the father we’ll also get the music video for history? I’m now genuinely interested, what are you gonna drop when Louis will suddenly break up with Danielle during… Let me think…probably mid February or March? Like wow this team is so good I usually know exactly what, how and when things are going to happen.
Try to promote and sell honestly for once. Bloody hell.


La Operación, a documentary about the forced sterilization of women in Puerto Rico. (Part 1)

Babygate and History

A few days ago, I got an anon asking me what I thought about “babygate.” I deleted the ask because that’s not the type of thing I discuss on this blog, but the question kept hanging around in my head.

From a business perspective, what DO I think of “babygate”?

So I decided to answer. And frankly, I think it’s been handled terribly. In the beginning, when Briana’s pregnancy was announced and then essentially ignored for months, I don’t think it had any effect on the brand. Some fans found it peculiar (to say the least), some fans enjoyed the idea of Louis being a father, but most just didn’t engage about it since it wasn’t kept front and center as a topic of discussion by the band members or the media.

Keep reading

ruining the surprise: presents for @labodegaborinquen

He asked me to find him some PR-centric coloring books. I hit the jackpot today:

1. kids centric coloring book of la isla
2 el grito de lares coloring book
3. los tainos de boriquen coloring book
4. historia de la esclavitud negra en puerto rico
5. eugenio maria de hostos
6. origen de la bandera puertorriqueña

The story of Michigan state reps Todd Courser and Cindy Gamrat is like something out of a Tea Party version of Romeo And Juliet. After falling madly in love (presumably over their shared love of tricorne hats), their star-crossed relationship was threatened by the lamestream media, which threatened to expose the fact that the two were banging each other while technically married to other people. Deciding that he couldn’t blame the whole thing on Obama, Courser did the next-best thing.

Courser’s plan was to paint himself as a Tea Party martyr by making it look like he was the target of a smear campaign, with the “rumors” of his affair being just the first salvo in the attack on his good name. Courser took aside one of his aides and told him to concoct an email that accused Courser of “male-on-male sex” and other unseemly acts.

When the aide (who began recording the bizarre conversation) refused to play Courser’s game, the state representative got angry and sent the email himself from an anonymous address.

The email was received by several GOP operatives who read all about how Courser was both a “gun-toting, Bible-thumping, cock-sucking freak” and a “bisexual porn-addicted sex deviant.” His logic was flawless: If he wasn’t in fact “fucking and screwing man-on-man” like the emails claimed, then surely his alleged trysts with Gamrat were equally a bunch of made-up nonsense.

6 Scandals ‘Managed’ By People That Sucked At Damage Control

We’re leaving a “Barbie pink” bookmark on this page from the Publicity Stunt Hall of Fame: in 1997, Mattel, the creators of our plastic bff Barbie, launched “Pink November” in an effort to push sales of the doll during the pending holiday season and establish Barbie as a global megabrand.  

To promote “Pink November” London based PR firm, Beer Davies, stepped in to paint the town pink in Barbie’s name. They selected a quaint, residiential street in Salford, UK, and painted the entire space (rooftops, sidewalks, windows, chimneys, and all) “Barbie Pink”.

Media, excited little girls, a real-life Barbie model, and even the Mayor visited the pink street and Mattel’s fun stunt gained press coverage in a number of top European publications. American network CNN even reported on the event. Mattel estimated that media coverage of the paint job reached over 100 million people!

Can someone call Beer Davies and ask them to paint every street on earth pink? We really want to be Barbie girls in a Barbie world.


Vieques, Puerto Rico: Documental Histórico

A Legend In Her Own Mind

…or the worst PR move in the history of ever?


So the clear suggestion here is that Purv_Eyor is being fed info not just by concerned citizens, but also by Starz and Sam and Cait. Her presence is not just known and tolerated, it is actively encouraged and supported. In other words, this even-tempered well-spoken individual:


is who Starz has hired to do the dirty work of making sure that every single paying customer who disagrees with their own hand-picked disseminator is publicly insulted and driven off, because…

Starz doesn’t want their support or need their money?

Sam and Cait enjoy being involved in the drama and ill-will she foments?

Starz AND Sam AND Cait actually loathe the fans, and enjoy shitting on them from an anonymous Twitter account?

The best way to get people to accept that Sam and Cait aren’t together IRL is to have the person the shippers are literally least likely to believe break the news?

If Starz and Sam and Cait really want the “info” out there to the point that they feel they need to control the reveal, why wouldn’t they just hire a professional nice person with first-class credibility? You know, so people actually believe it? ESPECIALLY if it’s stuff they think might upset some people in the fandom? A spoonful of sugar, and all that. People don’t believe Purv mostly because she’s an anonymous Twitter nobody, but the fact that she’s not remotely likeable doesn’t help at all.

Unless we’re to believe that Starz and Sam and Cait don’t care whether people believe the info, and that they just want people to fight over Outlander and its actors, publicly, in the ugliest terms imaginable.

Yeah, no. I’m going to go with no.