pr 2.0

I’m excited that solo Zaynie’s PR team is actually releasing the album after the preview of “It’s You” on Fallon to capitalize on the interest. I’m UNIMPRESSED with the use of the same video female. What kind of negotiating power does Gigi’s team have to allow her to capitalize on solo Zayn’s success for two videos. We already saw what happened with Pillow Talk and the linkage highlighting HER rather than his music. I’ll be buying Mind of Mine and It’s You, but I’ll only watch the video once. 

The focus should be on HIM. On his SOLO MUSIC. Pushing the music via a PR fakelationship (or a real one if you think that) is no different than Zerrie. SMDH