But of course modern typography was not the abrupt invention of one man or even of one group. It emerged in response to new demands and new opportunities thrown up by the nineteenth century. The violence with which modern typography burst upon the early twentieth-century scene reflected the violence with which new concepts in art and design in every field were sweeping away exhausted conventions and challenging those attitudes which had no relevance to a highly industrialized society.
Interior pages featuring the work of Piet Zwart (1929), Herbert Bayer (1923), and Jan Tschichold (1929).
From a first edition of Pioneers of Modern Typography by Herbert Spencer, published in 1969 by Lund Humphries, London. Pulled from the PAPress Design Dept. bookshelf.