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Certain Women : With a new scent franchise and a fresh new face, Chanel is redefining feminity in fragrance.

by Celia Ellenberg for Vogue Magazine.

When Kristen Stewart shaved off her choppy, chin-grazing strands in early March, leaving behind a prickly fuzz tinted a shade of icy corn silk, there seemed to be a brief moment when the world- as far as it exists on celebrity-news feeds- stopped spinning. “Circumstances really just worked out, because I had been wanting to do it forever,” the 27-year-old actress reveals a few weeks post-buzz cut from the New Orleans set of her new film, Underwater. A close shave made logistical sense for the big-budget, action-packed drama, which required Stewart to be in mechanical-engineer garb – with helmet- for much of its running time. Plus, the streamlined style has been essential to conveying a certain “strength” on-camera, she reveals- the kind needed by an unlikely heroine who must overcome a cataclysmic chain of events. But Stewart wants to make one thing clear: It is by no means intended to read as masculine. “Immediately after I did it, I felt undeniably feminine,” she explains. The décolletage-exposing look has also made her feel longer and leaner, subsequently opening her up to wearing brighter colors, new neck-lines, and a surprising fragrance that refuses to be pigeonholed as just another floral.

“It smells really good-particularly on me,” Stewart says with a laugh while discussing Gabrielle Chanel’s first blockbuster scent franchise in fifteen years. As someone whose own olfactory history has precarious roots- “To be quite honest, I love Old Spice”- the Twilight star turned Cannes darling wasn’t necessarily the woman perfumer Olivier Polge had in mind when he started work on the jasmine, orange-flower, and ylang-ylang blend that includes an exclusive strain of creamy tuberose distilled from Chanel’s private gardens in Grasse. But Gabrielle, the fragrance, much like its namesake, Gabrielle Chanel- before she was Coco – is hard to pin down.

In our increasingly gender-agnostic society, where fragrances are skewing increasingly unisex, billing something as deliberately feminine, as Polge has with his latest creation, is almost novel. But perhaps it’s time to reassess how we apply this term in a beauty context. “It’s not girlie or frilly in any way,” insists Stewart, who will star as the face of the perfume, out in September. Instead, the golden bevelled bottle conjures what she describes as Chanel’s “basic essence”- what the French call insoumission, a word that fails somewhere between rebelliousness and disobedience in English, although Stewart’s own definition, having an “unshakable” quality, more accurately describes it.

In her role as a Chanel ambassador, Stewart has been indoctrinated into the lore surrounding the French house’s founder. She has toured Mademoiselle’s Paris apartment, and she has been brought up to speed on the trysts and turns that helped take her from an orphaned cabaret singer to a milliner, couturier, perfumer, brand builder, and an all-around expectations-defier whose legend continues to resonate with women globally 107 years after she opened her first store on the Rue Cambon. But the way Stewart connects to Chanel’s nonconformity feels refreshingly unsponsored. “It’s hard to speak about yourself in that way, but I like to imagine that I act on my own accord, and there’s nothing really exterior that would derail the deepest things that keep me going.” She acknowledges of her own driving force “I feel kind of worthy of it at this point in my life,” Stewart says of Gabrielle’s unapologetic scent profile. “Which is a great feeling.”

Kristen Stewart in Vogue Magazine wearing Jillian Dempsey punk lock necklace, Photo by Mario Testino, Styling by Tara Swennen, Chanel official, Hair by Adir Abergel, Make up Jamie Greenberg. Photo shared by Jillian Dempsey

Damon Baker for Chanel & Madame Figaro at Cannes 2017 with Kristen Stewart. Love his comments, coincide with the wink of Kristen in an earlier photo by Mario Testino. And SO excited about Gabrielle Chanel frangrance out in Sept!

ÉGÉRIE: Kristen Stewart sera l’égérie du nouveau parfum Gabrielle Chanel.

Lorsque la maison Chanel imagine un parfum en hommage à Gabrielle Chanel, guidé par le mantra de Coco “Choisir, vouloir, être”, c’est tout naturellement qu’elle se tourne vers une égérie de choc pour lui donner vie. Et qui de mieux que Kristen Stewart, ambassadrice de la maison depuis 2013, à l’audace et à la liberté sans faille, comme Coco avant elle ? Alors qu’elle présentera Come Swim, son premier court-métrage à Cannes cette année, en tant que réalisatrice, l’actrice de 27 ans pose, pour l’occasion, sous l’objectif de Karim Sadli dans une campagne photo énigmatique. Si, pour le moment, le mystère reste entier sur sa fragrance, signée Olivier Polge, on sait déjà que la vidéo a été confiée au jeune réalisateur britannique, Ringan Ledwige. Sortie prévue à la rentrée 2017…

Kristen Stewart shootée par Karl Lagefeld. Le parfum Gabrielle Chanel sera disponible à la rentrée 2017.

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Kristen Stewart, Pharrell, and Langley Fox Hemingway celebrate Chanel, Lily Rose Depp, and the New No.5 L’eau

It’s not every day that Chanel rethinks the oh-so-classic Chanel No.5 L’Eau fragrance, but when it does, it’s definitely an occasion worth celebrating. And that’s just what happened last night at the Sunset Tower Hotel in Hollywood, where Chanel toasted its reimagined fragrance with its new face, none other than classically L.A. and elegantly Parisian Lily-Rose Depp. Depp is no stranger to the Chanel brand, after first being spotted front row at the Paris-Salzburg Métiers d’Art show in 2015, then shortly after in front of the camera in their Fall 2015 eyewear campaign. But to Depp, Chanel No.5 L’Eau is a whole new milestone.

“It’s really surreal,” said Depp, who sparkled in an embellished gold Chanel Couture jacket, “I never expected this in a million years.” This is the fifth reimagination of the classic fragrance for Chanel, and this time around it boasts more transparent citrus notes than previous iterations—a brighter, younger take on Chanel No.5 L’Eau. “It’s the same story through a new lens,” said the Chanel perfumer and creator of Chanel No.5 L’Eau, Olivier Polge. “Every few years it comes time to update and rethink what makes No. 5 so classic.”

And a classic night it was; Depp was joined by other bright young stars Rowan Blanchard, Rainey Qualley, and Ava Phillippe—all sporting looks from Chanel—who stood atop the covered pool chatting with friends. Across the room, more established Hollywood fixtures, Mario Testino, Pharrell, and Kristen Stewart all toasted the young Depp and the new Chanel No.5 L’Eau. After dinner, guests headed to the dance floor to continue the party. Surprise performer Nas kept the party going until late, keeping L.A. cool kids like Nikolai Haas, Djuna Bel, and Langley Fox Hemingway singing along until it was time for guests to head off into the evening. According to Depp, her beauty best practice is “less is more,” but last night, it was clear that more is more, and there will definitely be more to come from Lily-Rose Depp.

(x)

When asked the question “what do you want to be when you grow up?” practically every little girl I know says ballerina. With swan-like allure, enviable strength, and killer tulle tutus, they will forever be the epitome of poise and sophistication. Now, French ballet brand Repetto invites women of all ages to unleash their inner ballerina with its very first perfume. Known for the iconic, handcrafted footwear it created for the dancers of the Parisian opera and countless other pros, Repetto naturally drew inspiration for its debut fragrance from the regal realm of ballet. The resulting choreography of pear, rose, and vanilla embodies the everlasting charm and refinement of pirouettes, pliés, and more. Here, we get the scoop on the barre-raising scent from three insiders. RENEE TRILIVAS

THE PERFUMER: Olivier Polge
“The fragrance is created with a selection of luxurious raw materials, which ally tradition, know-how, and technicality,” says Perfumer Olivier Polge. “Rose was necessary for me, as it perfectly reflects the very feminine identity of the brand with its pink color. I dressed it up with tender and delicate notes of pear, cherry blossom, and elegant inflexions of orange flower in a graceful powdery dry-down of vanilla and ambery woods.”

THE CEO: Jean-Marc Gaucher
“For a few years now, we’ve been regularly contacted by companies wishing to develop our perfume, which I have always refused,” says Repetto CEO Jean-Marc Gaucher. “Today, our firm has acquired worldwide fame, and when I met the president of our now fragrance-house partner, we came up with the logical continuation of what a luxury brand can offer its consumers. We express ourselves within a unique territory of classical dance, and this speaks to every woman on the planet.”

THE PRIMA BALLERINA & FACE OF THE FRAGRANCE: Dorothée Gilbert
“This perfume transports us to a different world, inducing us to dream, to travel inside of ourselves, and to fly off to other destinations,” says Prima Ballerina Dorothée Gilbert. “It is complex, but gives the impression of simplicity. It’s rather similar to how it is for us in dance: technically complex, but with an impression of ease. Even the bottle is a symbolic representation of a dancer. It has sensual curves, a soft color, and is wrapped with a little satin ribbon like those on ballet shoes.”

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