Eventually, advertisers began to find ways to reach even those ad-skipping viewers. They created campaigns that mimicked the look of the show they aired against—in some cases using the same locations and actors—in an effort to trick fans into releasing the fast-forward button. (There’s even a name for these spots: podbusters.) And they optimized their spots so that their brand could be recognizable even at six times the normal playing speed. Indeed, some researchers have found that fast-forwarders are even more attentive to ads, since they’re watching closely to see when the commercial block has ended.
WIRED, The Nielson Family is Dead
Always interesting to see the ways in which the push/pull of technology can give form to content.