Build a huge company, when it's small
A few months ago I had an opportunity to have dinner with a consultant that worked with Lululemon when the company was in its early stages. One of the things we talked about is building a company to be many times larger than you actually expect it to be. I’ve been thinking about this idea and want to share my initial thoughts.
What does it mean to build the company to be much larger than you plan it to be?
It means to build processes, attitudes, and a culture that would support your company even if it was many, many times larger than it is.
Why is this a good idea?
- If you are constantly planning to be much bigger than you are, you might actually end up getting there.
- Processes that would support a much bigger company than yours are processes that can operate without your involvement.
- If your processes are like those of a much bigger organization then maybe your CEO will be more like those of larger organizations too.
- Lastly, when you hit your stride and your team finds major success nothing slows you down because you have tons of capacity for more sales, more hires, more products etc.