AARRR! Super secret 500 Startups intellectual property.
- A: Acquisition - where / what channels do users come from?
- A: Activation - what % have a “happy” initial experience?
- R: Retention - do they come back & re-visit over time?
- R: Referral - do they like it enough to tell their friends?
- R: Revenue - can you monetize any of this behavior?